Editor’s Corner: FEED USA + Target Collection Preview

Last week, we were thrilled to announce the FEED USA + Target limited-time-only collection. This week, we’re taking you behind the scenes of our exclusive editor preview with FEED founder and designer, Lauren Bush Lauren.

For the event, Target Studio in New York was transformed into a campsite (complete with a faux fire pit) to showcase the entire collection for the first time. After perusing more than 50 products, top magazine editors and tastemakers sat down with Lauren to hear firsthand about the collection, which is FEED’s largest U.S. initiative to date. Through the collaboration we hope to provide more than 10 million meals to children and families across America.

Mark your calendars for the FEED USA + Target collection on June 30, and check back throughout the upcoming months for more exciting news about the line! Visit FeedProjects.com to learn more about FEED.

10% of original retail price, excluding tax, of store sales from 6.30.2013 – 10.12.2013 and Target.com sales from 6.30.2013-11.16.2013 to be donated to FEED’s and Target’s partner Feeding America®. The monetary equivalent of the meals listed on the product will be donated. $1 = 8 meals secured by Feeding America on behalf of local food banks.