March 11, 2013
Odds are you’ve seen photos of acclaimed humanitarian and designer Lauren Bush Lauren toting her signature burlap FEED bag on countless red carpets. The FEED founder is rarely seen without the iconic bag, which has helped raise funds to provide 60 million meals to children around the world.
And now, you’re about see a lot more FEED out there. Target is teaming up with FEED Projects to create the FEED USA + Target collection, which will be available in stores and online June 30. The limited-time-only collection includes more than 50 stylish products and benefits Feeding America, the nation’s leading domestic hunger-relief charity.
“As the founder of FEED, I am passionate about the fight against hunger and am thrilled to partner with Target to create our first lifestyle collection to make an impact on this issue,” said Lauren Bush Lauren. “Through sales of the collection, we hope to provide 10 million meals to Americans in need, making it the largest U.S. initiative in FEED’s history.”
Co-designed with Lauren, FEED USA + Target features products spanning home, sporting goods, stationery, apparel and accessories with a casual, hand-crated feel. Each piece ranges in price from $3 to $400, and will display the number of meals donated to Feeding America as a result of the purchase.
You heard it here! Mark your calendars for the FEED USA + Target collection on June 30. Check back throughout the upcoming months for more exciting news about the line.
10% of original retail price, excluding tax, of store sales from 6.30.2013 – 10.12.2013 and Target.com sales from 6.30.2013-11.16.2013 to be donated to FEED’s and Target’s partner Feeding America®. The monetary equivalent of the meals listed on the product will be donated. $1 = 8 meals secured by Feeding America on behalf of local food banks.
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