Target to expand cooking and kitchenware business with two e-commerce acquisitions

March 14, 2013 - Article reads in
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Target has announced agreements to acquire CHEFS Catalog and assets of, two leading e-commerce businesses focused on cooking and kitchenware. The businesses will be combined into a new, wholly owned subsidiary of Target, and both brands will continue to operate under their current names.

“We are excited to bring CHEFS and into the Target family,” says Casey Carl, President, Multichannel and Senior Vice President, Enterprise Strategy at Target. “We know consumers are increasingly looking online for cooking solutions to make their lives easier—from utensils and cookware, to recipes. These strategic transactions provide us a great way to address this growing opportunity and will offer expanded online options for our guests.”

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