Target is honored to be recognized as one of Fast Company’s 50 Most Innovative Companies of 2013. Nabbing the number 10 spot on the highly anticipated list, Target has a long, rich history of innovation—or, as we like to call it, more than 50 years of surprising and delighting guests. While holding true to the “Expect More. Pay Less.” brand promise, Target will continue to take risks and test new ideas to reach our guests and meet their ever-evolving needs.
“Innovation is a hallmark of our brand and our guests expect a seamless, multichannel experience every time they shop Target,” says Gregg Steinhafel, Chairman, President and Chief Executive Officer. “We focus intensely on how to evolve our business to meet their needs, from our award winning Target app, to customized store layouts such as CityTarget, to our creative design collaborations. Ultimately, it’s about finding new and unexpected ways to offer differentiation, convenience and value to our guests.”
Below, hear from more Target executives on what innovation really means at Target.
John Griffith, Executive Vice President, Property Development
“Our innovative approach to store design and development allows us to customize the Target model for each location without sacrificing the key tenants that set a Target store apart. We were thrilled to debut CityTarget in 2012 allowing us to bring the Target in-store experience to the urban guest.”
Jeff Jones, Executive Vice President and Chief Marketing Officer
“Target has a rich history of delivering iconic moments that are fueled by innovative thinking. The media landscape is changing at a dramatic rate and to remain relevant, we must modernize what marketing means to Target. We have to evolve our approach by moving from campaigns to content, leveraging the many tools that exist in this new world, and continuing to innovate at every turn.”
Kathee Tesija, Executive Vice President, Merchandising and Supply Chain
“For more than 50 years, innovation has been a key component to bringing design to all and offering merchandise our guests can’t live without. As a leader in collaborations, we not only pioneered the model, we’ve kept it fresh and new for our guests by continuously reinventing it. Target’s owned brands are expertly-designed, and our assortment is carefully curated. Looking ahead, we’re focused on enhancing the experience in its entirety—from the merchandise our guests find, to how and where they find it, whether that is online, in our stores or on their mobile phone.”
Tina Schiel, Executive Vice President, Stores
“Target’s team embodies our innovative spirit. We know that it isn’t enough to offer the best experience in retail; we must stay one step ahead. Our store teams are constantly testing new service models and elevating our approach to ensure Target remains best in class.”
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