Every year, Sports Illustrated magazine takes a break from sports coverage for one famous week.

Let’s just say you won’t see Tim Tebow in this edition. Instead, a bathing beauty in some exotic locale claims the cover. You know what we’re talking about—the annual Sports Illustrated Swimsuit Issue, on newsstands today.

Many of the 18 million female readers who pick up the issue want to know how to get the SI swimsuit look. So for the first time, the editors of Sports Illustrated Swimsuit Issue bring you a beauty and style guide. For this exciting first, Target is proud to be the exclusive advertiser and official marketing partner.

The style guide will feature original content, such as beauty tips, and an inside look at the featured location and swimsuits, curated by the magazine’s editorial team.

As issue editor MJ Day says, becoming the ultimate beach babe begins with confidence, but a really great suit doesn’t hurt either! So in addition, a number of Target swimsuits will be featured in the style guide and issue, which were chosen at the discretion of the publication’s editorial team. As the exclusive sponsor, the style guide will also include advertisements that feature swimsuits available exclusively at Target.

It’s a major moment for Target, and we can’t wait for you to see it!  Check out the issue and style guide to see if you can spot some Target suits throughout the mag.

Xhilaration Geometric Bikini
Xhilaration Gemoetric Bandeau Bikini
Xhilaration Push-Up Halter Bikini
Xhilaration Sequin Bandeau Bikini
Xhilaration Monokini
Xhilaration Polka Dot Push-Up Bikini
Xhilaration Zig Zag Bandeau Bikini

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