A Golden Moment: Target's "The Everyday Collection" in the Spotlight at Golden Globes

January 14, 2013 - Article reads in

Last week, Target introduced “The Everyday Collection” campaign, where groceries and everyday items were highlighted in an entirely new way.

Did you catch the four new broadcast spots from the campaign that premiered during the Golden Globes last night?

A cowgirl dominated diaper duty, while one model took changing a light bulb to whole new heights—both award-winning fetes in our opinion.

Well, the fun has just begun. We’re excited to share how we are bringing “The Everyday Collection” campaign to life. On Jan. 24, Target will invite guests into the campaign conversation by hosting a Tweet-to-Runway show—the first-ever online runway show inspired by everyday tweets.

Do your tweets have what it takes? Check out how to get involved now: http://www.everydayshow.com.

The Tweet-to-Runway show will begin at 1 p.m. EST on Jan. 24, so don’t be late! Watch the show live by following @Target, #everydayshow.

We hope to see you on the runway!

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