Online Obsessions: Target Reveals 6 New Exclusive Online-Only Brands

January 15, 2013 - Article reads in
Target Exclusive Brands

We love shopping—the thrill of the hunt, the victory of a good deal, the feeling you get when you find an item in your size and on sale. But we also love our couch, and the comfort of our own home.

This, of course, means one thing—we’re online shopping pros.

Lucky for us, Target has debuted six, new online-only brands. They’re exclusively available on now, just waiting to be clicked on and discovered.

“We’re excited about these new brands and how they’re helping us further differentiate from other online retailers,” says Theresa Schmidt, a Target divisional merchandise manager. “We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected.”

Check out the six brands below, and stay tuned for upcoming interviews to discover the stories and designers behind them.


TOO by Blu DotRooted in simple design and sophisticated silhouettes, TOO by Blu Dot is a collection of modern décor with a sense of humor. With versatility, boldness and attention, the collection adds unexpected detail to every room in your home.

Labworks: Skip the dressing room! This dynamic contemporary line of daring designs in missy, plus and petite sizes can only be found online at With a strong point of view, this confident collection of women’s ready-to-wear pushes boundaries for the stylish and polished fashion fiend.

Room 365From winter to summer, the eye-catching colors and signature looks of Room 365 infuse homes with a sense of freshness 365 days a year. Chic collection details, like modern prints and crisp colors, transition from season to season.

Zutano BlueAfter being uninspired by children’s clothing for her newborn daughter, European designer Uli Belenky founded Zutano. Today, Uli is happy to bring her playful patterns to Zutano Blue, an exclusive collection of clothing, bedding and décor that celebrates the spirit of childhood.

MudHutGo global with the bold textures, vibrant motifs and saturated hues of Africa, Asia and Latin America in this eclectic collection of bedding, textiles and home accessories. Inspired by their South African childhoods, a the brother-and-sister designing duo hope to bring the whole world into your home.

Boho Boutique Set your spirit (and style) free with an airy assortment of bedding, table linens, curtains, shower curtains and more. The whimsical prints and patterns are complemented by bold texture and materials. You’ll never want to get out of bed.

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