Broadway and Target Partner for Debut of Truman Capote's “Breakfast at Tiffany’s”

January 10, 2013 - Article reads in
Target Breakfast at Tiffany's

Tiffany & Co. may have a famed Fifth Avenue address, but this March, it’s headed to Broadway.

Truman Capote’s “Breakfast at Tiffany’s,” the iconic novella that introduced us to the little black dress, will be adapted for the stage by Tony-winning playwright Richard Greenberg and directed by Sean Mathias. And Target is heading to the Great White Way, too.

Target is partnering with Truman Capote’s “Breakfast at Tiffany’s” to spotlight the affordable, on-trend offerings that stock our beauty aisle. Long-standing exclusive beauty partners Sonia Kashuk and Umberto worked alongside the production’s Academy Award-winning costume designer Colleen Atwood to recreate the timeless Holly Golightly makeup and hair look, which was featured in the production artwork and will also be worn on-stage.

Emilia Clarke, the 25-year-old “Game of Thrones” actress, plays Capote’s complicated heroine and vivacious party darling. She’ll trade in loin clothes and dragons for pearls and an elegant updo. The brunette beauty certainly looks the part.

“One of the things we love to do at Target is deliver the unexpected, so we’re always looking for new and fresh ways to position our brand,” said Katie Erickson, VP of category marketing at Target. “Holly Golightly is synonymous with style, and by bringing in Sonia and Umberto, we’re able to introduce our brand to new audiences and demonstrate how they can achieve truly stunning looks using Target’s exclusive beauty and hair care lines.”

Below, take a peek at Emilia Clarke’s transformation into Holly Golightly, and stay tuned for more updates closer to the premiere!

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Photos by Jason Bell

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