New Year, New Benefit: Target Announces Year-Round Price Match Policy

January 8, 2013 - Article reads in
guest experience
Target Price Match

The holidays may be over, but that doesn’t mean Target’s Holiday Price Match Policy is being packed away with the ornaments and Christmas lights.

Target has announced a new, simple, easy-to-use Price Match Policy that includes matching prices from top online retailers year-round, including,, and including

If a guest buys a qualifying item at a Target store and then finds the same item for less in the following week’s Target weekly ad or within seven days on or in a local competitor’s printed ad, Target will match the price.

We sat down with Mark Schindele, SVP, Merchandising Operations, to find out more about the new program.


What changed from the previous Price Match Policy?
The new policy will combine Target’s previous price adjustment and competitor ad match policies into one cohesive Price Match Policy that now includes select online retailers. The new policy is an evolution of the price match that we offered during the holiday season. This past holiday season, Target offered guests the ability to match select online prices in our stores between Nov. 1 and Dec. 16. Qualifying online retailers included and (including

So was the Holiday Price Match Policy a test run for the new policy?
We received positive feedback about the Holiday Price Match Policy, and applied those insights to the development of the new, year-round program. We know that our guests often compare prices online, so we’ve introduced the new program—we always strive to provide competitive prices online and in our stores.

How will the new policy help Target offer the best value in retail?
We continuously monitor and evolve our programs to ensure we are exceeding expectations. Combining Target’s new Price Match Policy with the additional five percent off guests receive when they use their REDcard creates an unbeatable value.

For more information, please visit

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!