Behind the Bullseye: Target’s Multichannel Team Goes Mobile (and More)

November 29, 2012 - Article reads in
guest experience
Target Multichannel Team

“Technology is changing the way we live and we work,” says Beth Jacob, Chief Information Officer, Target. “Because of that, it changes people’s expectations for speed, reliability and mobility.”

From shoppable media and QR codes to mobile gift cards and the award-winning Target app, guests can now experience Target wherever they are, in new and innovative ways.

“Ultimately, to be able to engage a brand wherever and whenever you want is where we’re headed,” says Jeff Jones, Chief Marketing Officer, Target.

It’s also the main reason Target is focusing on creating a seamless shopping experience, both online and offline, says Casey Carl, President of Multichannel.

Below, the trio talks more about how Target is using technology to enhance the holiday shopping experience and beyond.



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