Behind the Scenes: Meet the Masterminds Behind Patch NYC at Target

August 14, 2012 - Article reads in
Patch NYC

When it comes to finding the perfect pieces for our home, we often look to Don Carney and John Ross of Patch NYC.

After all, they’ve been curating a collection of original art and home decor for their Boston-based shop for more than 15 years. Now, the duo is bringing an exclusive 50-plus-piece collection—think nature-inspired bedding, pillows, lamps, bowls, coasters and more—to Target as part of the next installment of The Shops at Target.

Call us impatient, but we can’t wait till the fall to get the scoop on the collection. Luckily, Don and John were willing to give us a sneak peek.

Check it out in the video below, and read on for our exclusive interview.

How would you describe your shop?
Don & John: Eclectic, unexpected, vintage-inspired, and beautifully presented.

What are you most excited about for your Target collection?
D&J: Reaching new customers who aren’t able to experience our shop in Boston. The entire Shops at Target platform offers these local shops an opportunity to get your name out there beyond the borders of a city or neighborhood, which is pretty great.

Can you tell us a little about the design process with Target?
D&J: We had a lot of ideas and inspiration for the collection, and the team at Target was really open to all our concepts.

How did it feel when you saw your Target collection for the first time?
D&J: It was amazing to touch and actually hold products that, at one time, were just sketches and concepts.

How can Target guests elevate their style with your collection?
D&J: There are a lot of great pieces in our collection that can work in different style homes. Adding just one or two of these will have an impact on the overall look of a room.

What were a few “main ingredients” you wanted to include in your collection?
D&J: We were excited to work on lighting for the first time, but overall we wanted the collection to be a strong representation of our typical vintage-inspired but modern PATCH NYC style.

Get a behind-the-scenes look at the exclusive The Curiosity ShoppeKirna Zabête and Odin collections. 

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