dynamic style duo bring downtown cool to America

August 20, 2012 - Article reads in
owners of Kirna Zabete

Kirna Zabête —one of four shops in the fall 2012 installment of The Shops at Target —has been a New York City shopping hot spot since 1999. And while the name may be hard to pronounce (zah-bet-ah), its origin is simple.

Named after the nicknames of co-founders Sarah Easley and Beth Buccini (Kirna and Zabête, respectively), the Soho boutique showcases emerging designers and attracts those looking for avant-garde and innovative designs. Easley and Buccini aim to attract those same style mavens to Target when their product hits shelves Sept. 9.

“The collaboration with Target has been absolutely fantastic,” says Easley and Buccini. “We wanted the collection to be an attitude. The inspiration was how to bring downtown cool to America.”

If you want to achieve the Kirna Zabête look, Easley and Buccini say to “mix prints, pick a color pattern and then coordinate.” Color and patterns can be found throughout the more-than-100-piece Target collection.

For more great behind-the-scenes info on The Shops at Target, visit A Bullseye View, Target’s online magazine.

Read up on each of the other three shops, OdinThe Curiosity Shoppe and Patch NYC.

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