Chances for a 2011 community celebration looked bleak in Minot, N.D., after extensive floods covered half the city in eight feet of water just days before their second annual event was scheduled to take place.
Instead of giving up, Target’s Minot store team moved ahead with its plans and made the night a bright spot in a time of upset. The event drew in about 3,000 people, including the chief of police, public safety partners and the 5th Security Forces from Minot Air Force Base. Team members grilled 1,500 hotdogs, gave out 500 silly bands and more than 250 door prizes. Through a grant provided by Target, the Minot Police Department’s Crime Prevention Unit provided inflatable jumping castles for the kids, and other law enforcement agencies and the fire department displayed equipment, including the bomb squad’s remote robot which drew quite a crowd.
“With the cancellation of the North Dakota State Fair, the Roosevelt Park Zoo being flooded, and both major parks under water, there was a great need for a fun filled event,” remembers Greg Wood, regional director, Target Assets Protection. “The Minot Target team created an event that our flood-stricken community badly needed to help ease the pain.”
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