July 10, 2012
Have you heard the news?
Two of our most beloved brands—Target (of course) and Neiman Marcus—are teaming up for an unprecedented limited-edition holiday collection of gifts featuring 24 of America’s most preeminent designers, all of whom are members of the CFDA.
The two retail industry visionaries looked through their (not so) little black books and partnered with the CFDA to enlist designer friends to create a collection of more than 50 eclectic gifting products—from apparel and home décor to pet products, sporting goods and more. Just in time for holiday shopping, this one-of-a-kind collection hits all Target and Neiman Marcus stores (and Target.com and NeimanMarcus.com) on December 1.
“The holidays are a magical time of year and we know that guests count on Target and Neiman Marcus for standout gifts to make the season memorable,” said Kathee Tesija, executive vice president of Merchandising, Target. “By combining our two brands and tapping into some of the most talented designers across the United States, we’ve created a remarkable collection of must-have products that we’re confident will land on wish lists this holiday season.”
We have a feeling a lot of wish lists are being made right now.
“The boundless creativity of our designers, combined with exceptionally high quality production, make this unprecedented collaboration very exciting for Neiman Marcus,” says Jim Gold, President, Specialty Retail, Neiman Marcus Group. “We could not be more proud to team with Target, our designers and the CFDA, and look forward to bringing our customers this fun and accessible celebration of American design during the holiday season.”
Ranging in price from $7.99 to $499.99, with most items less than $60, the collection boasts an impressive designer roster: Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Carolina Herrera, Derek Lam, Diane von Furstenberg, Eddie Borgo, Jason Wu, Judith Leiber, Lela Rose, Marchesa, Marc Jacobs, Oscar de la Renta, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Tory Burch and Tracy Reese.
All of the participating designers are proud members of the Council of Fashion Designers of America (CFDA), which is why Target and Neiman Marcus will also be donating $1 million to the council. The donation underscores the duo’s longstanding commitment to design and innovation, and will be used to support fashion design talent through scholarships, mentoring and business development programs
“I can think of no better finale to CFDA’s 50th Anniversary celebration than through this extraordinary designer collaboration,” said CFDA President Diane von Furstenberg. “As designers, creativity is our best gift, and with the generous support of Neiman Marcus and Target, we are happy to have created specially designed products as a thank you to share with our consumers and friends.”
The revolutionary partnership between Target and Neiman Marcus has been in the works for quite some time, but was well kept under wraps. (How they ever kept this big of a secret so long will remain one of the grand questions of this generation.)
The designers were given the freedom to explore categories they felt strongly about—some chose to create products that fall in their area of “expertise,” while others took this as an opportunity to explore an entirely new category. What results is an unforgettable collaboration that we can’t wait for you to see.
We can’t tell you too much more just yet, but stay tuned for more juicy details in the coming months and the big unveil later this fall. For now, let your mind wander about what each designer has created for the exclusive collection and mark your calendars for December 1.
Follow @ABullseyeView and @NeimanMarcus (#Holiday24), and NMdaily.com for updates.
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