June 25, 2012
Kid Made Modern, a new collection of art supplies and kits designed by Todd Oldham, has officially hit stores, and Target shelves have never looked brighter. The collection—which we first told you about in January—gives budding artists the tools they need for creating whatever their imaginations can dream up.
From book-making kits and multifaceted crayons (that look more like miniature modernist sculptures) to custom neon duck tape and watercolor palettes, Kid Made Modern isn’t just for kids, but for anyone looking to cultivate their creativity.
We sat down with the New York-based designer to chat about his favorite pieces from the collection, and how to keep kids engaged during summer vacation.
How long has Kid Made Modern been in the works?
Todd Oldham: My Kid Made Modern book came out in 2009, and products followed. After about a year and a half working closely with Target, Kid Made Modern is finally here. But I feel like I’ve been designing this collection since I was a little kid. I’ve always looked for ways to express and cultivate the imagination, and this collection makes it easy for kids to do the same today.
We love the gemstone crayons! They look like miniature art pieces.
TO: They’re one of my favorite pieces from the collection. When we first started thinking about art supplies, I wanted to rethink the basics. Everyone has crayons, so we did something different. We created these gorgeous, multifaceted tonal crayons that have extra sharp edges so you can draw across the paper in different shades and hues. Reinventing the whole concept of crayons was really fun.
How do you hope to get kids to unleash their imaginations?
TO: We want to give kids the tools they need to explore their own minds. For example, in the Comic Book and Board Book kits, we give kids blank templates, and they bring their own creativity to make them come to life.
During the summer months, what’s a good way to keep kids’ creativity going?
TO: We always try to build in different layers of ambient learning through Kid Made Modern. The Creature Cushion Kits allow kids to learn a little something while they’re having fun. In this project, they learn order and construction skills, and really have to work with their hands. They also learn different stitching techniques, all while creating these cute creature cushions.
What’s one standout project kids’ will have fun creating this summer?
TO: I really like the Flashy Light Kit, which is a great hanging paper lantern project that would look festive at an outdoor party.
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