The Shops Launch Party

On Tuesday (May 1), small shops from across the country came together for a big celebration in their honor at The Shops at Target launch party in New York City.

The five inaugural shops in the new design platform—Privet House, Cos Bar, The Webster, Polka Dog Bakery and The Candy Store—were joined by January Jones, Emma Roberts, Leelee Sobieski, Martha Stewart, Bevy Smith, Lauren Bush, and Target partners Giada De Laurentiis, Sabrina Soto, Sonia Kashuk and more at the star-studded event.

January Jones and Emma Roberts stayed side-by-side after their red carpet entrances, while Leelee Sobieski marveled over the David Stark-designed art installations with pal and Webster co-founder, Laure Heriard Dubreuil.

Theophilus London spun 80s tunes and retro remixes before Wilson Phillips surprised guests by taking the stage and performing songs from their new album as well as classics.  (The trio also serenaded Target with “Happy Birthday” in honor of Target’s 50th birthday this year.)

We were on the red carpet and inside the soirée to capture it all on camera for you. Check it out below!

The Shops at Target launches this week, available in stores and online May 6.

Video by Evan Seplow


Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!