It’s a Man’s World: Introducing Odin at Target

May 9, 2012 - Article reads in
Odin at Target

Far too often, a luxurious shopping experience is reserved solely for the ladies. But head to New York and you’ll find rugged and cool décor along with scented candles and fragrances surrounding a curated collection of menswear at Odin.

Inside the posh interiors of Odin’s three Manhattan outposts, stylish men’s items—Phillip Lim tees, Thom Browne blazers, Bespoken leather shoes and Burkman Bros. button downs—blend into the perfect mix of refined and rugged.

Named after a Norse god, Odin is the retail brainchild of co-founders Eddy Chai and Paul Birardi. Legend describes Odin as a strong god with a paternal nature—a good fit for the shop, as the duo wanted to guide guys looking for masculine yet cosmopolitan style through an easy-to-shop assortment of goods.

Like most people who enter their shop, Target fell for Odin at first sight.

As part of the second installment of The Shops at Target, Odin will debut an exclusive, limited-time only collection featuring sweaters, henleys, button-downs, pants, shoes and accessories, in stores and online at on September 9.

For their Target collection, Eddy and Paul wanted to appeal to a broad range of people—catering to both the sartorially savvy and the guy who’s worn the same pair of jeans his whole life. With a focus on fit and quality, Odin at Target echoes the essence of Odin’s signature aesthetic.

Check back tomorrow to find out the next shop!  So far, we’ve revealed Kirna Zabête and The Curiosity Shoppe.

Portrait by Melissa Hom

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