Gwen Stefani

We really don’t understand how she has time to do it all. In the midst of recording a new album with No Doubt and covering mom duty, Gwen Stefani just revealed the fourth set of her Harajuku Mini collection at Target.

The first adorable line debuted on Nov. 11, followed soon after by installments of nautical-inspired and strawberry-printed shirts, skirts, shorts, dresses, onesies, accessories and more for tots and tweens.

The newest set, in stores and on today, screams summer—think bright colors, ruffles and sunglass-clad characters for girls, and island and safari prints for boys.  It marks the first time Gwen has designed swimwear for kids. Below, the designer-singer picks her top 10 favorite outfits from the new line and chats with us about how she manages it all.


The summer swimwear is adorable! What was it like to design your first swim collection? 
When Target said they wanted me to design swimwear, I was super excited because it’s something I’d never tried before. Target has given me the resources to finally make it happen. I love how these six bathing suits turned out and I can’t wait for parents to get their hands on them!

What pieces from the new set do you want to see Kingston and Zuma wear? 
Both my boys are really into creating outfits for themselves. I love seeing Zuma in the lion shirt! I’m sad to say that Kingston has outgrown Harajuku Mini since he’s six now, but it’s so fun creating custom clothes for him.

You’re back in the studio recording, designing fashion and you’re a full-time mom. How do you find the time to do it all?
Being a mom is the hardest thing that I do. It’s tough trying to balance it all, but I’m so lucky to have lots of support and amazing teams that I work with on everything, which is the only way I can do it. I love my boys so if there’s a decision to make, they come first.

1. Infant boys body suit and short set 2. Monkey romper 3. Toddler boys button up short sleeve shirt 4.Boys lion tee 5. Toddler boys shorts 6. Toddler boys swim trunks

click through the full collection below


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