May 14, 2012
Since 1956, May has been recognized as National Bike Month. The month-long celebration is a fun opportunity to save money, explore your community and preserve your health and environment.
More than half of the U.S. population lives within five miles of their workplace, but many don’t bike. Bike-share programs, like Nice Ride Minnesota—a Target partner, are giving urban dwellers major incentives to change their commuting habits. Bikes are a great alternative to gas-guzzling cars and have a competitive edge in urban transit—they’re efficient, economical, healthy, ecological and fun.
“Bike-share programs add a lot to a community and contribute to the vitality of a city,” says Ellen Apel, marketing manager of Nice Ride Minnesota. “And studies show that biking regularly can reduce your amount of CO2 emissions and personal carbon footprint.”
Below, we give you five reasons to celebrate National Bike Month—so grab your helmet and hang on for the ride!
1. You don’t have time to hit the gym: Squeeze regular exercise into your hectic schedule without sacrificing your sanity. A minimum of 30 minutes of moderate physical activity three days a week can reduce your risk of heart disease, obesity, diabetes, and hypertension and improve mental health and fitness. There’s nothing like a nice bike ride get your heart pumping, stimulate circulation and relieve stress. Your body will thank you, we promise!
2. Traffic makes you crazy: Start your morning off stress-free instead of navigating through rush hour. Bicyclists are a lot less likely to be affected by traffic congestion and be late for work. Zip past traffic in wide lanes, shoulders and bike lanes.
3. It’s an excuse for an upgrade: In honor of National Bike Month, Target is debuting five premium bikes—two mountain, two hybrid and one road—as part of the Schwinn Elite Series. Ranging in price from $329.99 to $549.99, you can get a first-class bike at half the price of a specialty shop.
4. You’re all out of sick days: 80 percent of people who switch from sedentary commuting to cycling improve their heart, lungs and blood vessels greatly in 6-8 weeks, so they get sick much less often. Save your out-of-offices for well-deserved trips to the beach, not your bed.
5. An easy way to make a big impact: Cars are one of the largest sources of U.S. air pollution. So, opt for a bike ride instead of a car ride. We realize you can’t bike everywhere (and you need a trunk for big trips to Target, after all!). For shorter, local trips, use a bike and slowly but surely, you’ll make a big difference.
Ready to ride? Check out Target’s bike buying guide.
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!