The stool

From Sketch to Store: The Perfect Type

We’re born and bred logophiles.

Even though we spend our days on computers, iPads, smartphones and other e-readers, nothing can replace the art of the written word.  Typography—the style, arrangement and appearance of letterforms and the technique of printing with movable type—may be a thing of the past, but it is persistently prevalent in contemporary design.

With origins tracing back to the earliest writing systems in ancient civilizations, typography has made its mark (literally) on the home décor world. For the latest Target home collection, the product design and development team was inspired by antique lettering in a sophisticated palette of black and off-white with pops of red.

Vintage touches, like ampersands, faded letters and bold numbers adorn printed pillows, walls, bookshelves, vases and more. Worn materials like burlap, metal and zinc help polish off the look, adding a modern twist to an aged aesthetic.

Check out a sketch of an industrialized stool with metal base and wood top:

Don’t you just want to plop down on your couch with a newspaper? Below, check out a few of our favorites from the collection (including the stool!), available in store April 15.

See more sketches and Target home collections here and here.


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