Love at First Sight: Jason Wu Aficionados Adored the Canadian Pop-up Store

February 27, 2012 - Article reads in
Jason, Bullseye and Brad

Last week, Canadians showed up for a taste of Target at the Jason Wu for Target pop-up store on Toronto’s King Street.

We already gave you a sneak peek at the store and if you missed out on the event, don’t worry! We’ve got all the juicy details and photos right here.

For starters, check out this time-lapse video of the store taking shape with clips of designer Jason Wu, stylist Brad Goreski and Bullseye!

Jason, Brad and more than 1,500 eager Canadians came out to celebrate one day of Wu.  Guests began to arrive at 8 a.m. and a line formed soon after, circling around the store and around the block before the noon opening.

The atmosphere in and outside the store was energetic – we’re sure the free Starbucks hot chocolate helped! Bullseye, the beloved Target mascot, mingled with the excited crowd.

Before doors officially opened, Jason escorted the first guest (lucky!) inside the chic black-and-white shop. Inside, everyone was yammering for a bit of Wu amid the colorful rooms full of fabulous frocks.

The undisputable store standouts were the crisp, navy poplin dress with pink and red stripes at the bottom and the ultra-luxe scarf printed with a black cat, the mischievous Milu. The limited-edition collection sold out in under five hours!

The best part? Based on the sales to all of the Canadian fans eager to get their hands on the Jason Wu for Target, Target donated nearly $60,000 for United Way Toronto.

For many, this was their first experience with Target outside of the States.  Not a bad introduction, if you ask us! As the billboard that hung over the pop-up store expressed, Target loves Canada… and can’t wait for stores to open next year!

Click through the gallery below, which includes photos of the first 25 people in line!

Photos by Vito Amati, Ryan Emberley and Tara Noelle

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