Back when “acting like a kid” wasn’t an act at all, we loved birthdays – it was the highlight of every year. We were young, and the thought of cake, goodie bags, piñatas and party games ran rampant through our brains the moment the calendar flipped to our birthday month.

Now that we’re the ones throwing the parties, there’s one thing we don’t love. The limited choice of kids’ party supplies.  Paper plates, napkins, banners, bags and balloons were all the same – the same colors, designs and cartoon characters. And no matter how much tape we used, we could never get those flimsy streamers to hang right!

A Target design team set off to find a solution. The answer? Spritz – a spunky and energetic line of kids’ party supplies. Watch the video below for more on this creative crew.