A French Affair: Starlets Celebrate Jason Wu in New York

January 27, 2012 - Article reads in
jason wu launch

Last night’s Jason Wu for Target launch event may have been in New York, but it felt more like France!

Mirroring the feminine collection, the Skylight Soho was transformed into a chic Parisian haven, complete with café tables, gorgeous white roses, French fare like Ladurée macaroons and champagne, and a performance by French singer Yelle.

“It’s so exciting to see it all come to life,” said Jason Wu. “It’s what I call a mini Paris in New York!”

Blake Lively, Sabrina Soto, Emmy Rossum, Chloe Moretz, DJ Harley Viera-Newton and Jamie King were among the starlets who stepped out to celebrate in looks from his limited-edition collection.

We were on the red carpet to watch all the glamorous grand entrances and chat with a few of Jason’s famous friends before heading inside to enjoy the soirée! Check out our video below and read on for more.



Blake Lively opted for a black trench coat with lace trim, which Jason says is his favorite piece.

“Shameless” actress Emmy Rossum wore head-to-toe Wu in a feminine blush blouse tucked into a lace-printed pencil skirt.

Chloe Moretz looked sweet in a long sleeve sheer blouse and pleated skirt.

“Hart of Dixie” darling Jaime King wore a red pointelle sweater and a floral pleated skirt.

click through the photo gallery below!

Photos by Theo Wargo/WireImage for Target, David X. Prutting/BFAnyc.com
Video by Chris New

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