Browsing With a Chance of Buying: Holiday Shopping Forecast

November 10, 2011 - Article reads in
2011 Holiday Shopping Forecast

It is only November and we are already exhausted from holiday shopping (not that we plan to stop anytime soon!). No, we haven’t been lugging bags or pushing shopping carts of holiday purchases around – we’ve been clicking and browsing online on our computers, tablets and smartphones.  We aren’t the only ones, says Casey Chroust, Executive Vice President of Retail Industry Leaders Association (RILA).

“We continue to see the powerful rise of the multichannel shopper – a customer that uses all channels to make their purchase decisions. It’s not just buying anymore, but using online and mobile channels to research products and prices,” said Casey when we caught up with him over the phone (a smartphone, no less).

“Tablets and smartphones have caused shoppers to be more informed than ever. That translates into a cautious shopper and a value shopper – someone looking for promotions and discounts, but also for value in quality items that last, good customer service and a nice shopping experience.”

How will this affect your seasonal spending? Find out in the 2011 holiday shopping forecast below!

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