Shopping in Style: Target and Missoni Celebrate Their New Collection at a Private Party in NYC

The fashion fabulous flew in early to New York City last night for Mercedes-Benz Fashion Week and a sneak peek at the Missoni for Target collection.

A lucky group of industry insiders, designers and celebs shopped the geometric goodies at an intimate shopping party in honor of the upcoming collaboration. Designers Angela Missoni, Margherita Maccapani Missoni and Target could not wait to reveal their new line, so they showed it off early to friends and fans at their limited-time pop-up store near Bryant Park.

Emma Roberts, Rachel Zoe, Alessandra Ambrosio, Elizabeth Olsen, Malin Akerman, Joy Bryant, Michelle Trachtenberg, Brad Goreski, Poppy Delevigne, Rachel Roy, Selita Ebanks and Hillary Rhoda were among the few to ogle the collection before the masses invade the store tonight at 6PM.

click through the gallery below!