Since we first announced the Missoni for Target collaboration, you have all been eagerly awaiting the collection’s arrival.
Even before the collection hit shelves this Sept. 13, devotees waited in a line that stretched more than six city blocks at our pop-up store last week. The limited-time only store planned for a three-day stint, but sold out after just six hours. That’s pretty huge!
Today marked the official online and in-store launch of Missoni for Target, and the response was just as tremendous. Lines outside Target stores nationwide were typical Missoni – they zigged and they zagged. Early morning risers charged our doors in a sense of kaleidoscopic camaraderie and wiped out Missoni for Target stock at many of our stores. And, the overwhelming online rush was greater than Black Friday demands and downed the Target.com site throughout portions of the day.
The unprecedented demand is truly humbling. Some of our stores will restock Missoni for Target merch, so check back regularly at your local Target store for a chance to grab the geometric goods.
We want to thank you for your support and patience during the launch of our largest designer collaboration to date. We truly apologize for the inconvenience – in the meantime, take a look at the Missoni for Target lookbook here.
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