Target 2013 Annual Report

welcome to our 2013 Annual Report

Explore the key stories of the past year and find out what’s in store for the year ahead.


reaching guests in new ways

As the way our guests shop continues to change, we’re evolving our experience to make shopping at Target more convenient—and seamless.

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This first-of-its-kind social savings experience allows guests to save on thousands of items throughout our stores.

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shopping experience

Amazing service, seamless access to our entire assortment, small-format stores—these are just some of the changes we’re making to meet our guests’ needs.

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Expect more. Pay less.

We aim to surprise and delight our guests with irresistible deals, high-quality owned-brand products, innovative partnerships and exciting marketing efforts that speak to the way our guests live.

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design partnerships

Prabal Gurung, Philip Lim and Peter Pilloto are among the designers we collaborated with in 2013 to bring our guests great style at an incredible value.

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distinctive marketing

In 2013, more than ever before, we used digital and social tools to create authentic, meaningful connections with our guests.

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The true magic of Target comes from our team. More than 371,000 talented, dedicated individuals collaborate every day to bring our guests the experiences they’ve come to love and expect.

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innovation at work

As we continue to evolve all areas of our business to better serve the needs of our guests, we’re creating news teams and ways of work to quickly and efficiently accomplish our goals.

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awards & recognition

We proudly received honors from a variety of organizations this year. Among the highlights: Fortune ranked us No. 22 on its list of "World's Most Admired Companies."

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corporate responsibility

Strong communities lead to strong businesses, so we work closely with partners to make the communities we serve healthy and safe for our team members and guests.

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Target Sustainable Product Standard

The Target Sustainable Product Standard helps establish a common language, definition and process for qualifying what makes a product more sustainable.

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Alliance for Bangladesh Worker Safety

This binding agreement focuses on elevating safety conditions for garment workers across Bangladesh through measurable, sustainable actions.

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2013 financial highlights

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total revenuesin millions

total revenues
In Millions
2013 Change: -1.0% | Five-year CAGR: 2.3%
2009 $65,357
2010 $67,390
2011 $69,865
2012 $73,301
2013 $72,596

2013 Change: -1.0%
Five-year CAGR: 2.3%

2013 financials

total U.S. segment sales:$71.3 billion


household essentials


food & pet supplies


apparel & accessories




home furnishings & décor

2013 financials