holiday price match

Please note: Target's Holiday Price Match program ended Dec. 22. Please click the red box at the right for more details on our everyday Price Match Guarantee.

Our promise to you during the holidays

We’ll match the price if you buy a qualifying item at Target or CityTarget stores between Nov. 1 and Dec. 21, and find the identical item for less at Target or CityTarget stores, or at Target.com, Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, BabiesRUs.com or in a competitor’s local printed ad. Simply bring in proof of the current lower price and we’ll match the price at the Guest Service Desk.

Holiday Price Match: the details

  • Price matches for purchases made at a CityTarget location must be completed at the original CityTarget purchase location
  • The original Target receipt must be brought in when requesting the price match by Dec. 21.
  • The item must be the identical item, brand name, size, weight, color, quantity and model number.
  • Limit of one competitor online price match per identical item, per guest.
  • For matching Target.com, the retail price must be shown on the Target.com website and must be
  • valid at the time the price match is requested. Target.com pricing must be validated by a Target team member.
  • For matching competitor ads, the retail price must be shown in the competitor’s advertisement and must be valid the day the price match is requested.
  • For matching online competitors, the retail price must be shown on your mobile device or by bringing in a printed page showing the current price. Online competitor pricing must be validated by a Target team member.
  • Competitor catalogs can be matched as long as the catalog displays a current date and retail price, and meets all other competitor ad match qualifications.
  • Price matches for prices offered Nov. 28 through Dec. 2 by Target, Target.com or a competitor are excluded
  • We reserve the right to verify a competitor’s advertised price and the availability of the item.
  • Competitor online items must be in stock at the time price match is requested.

Holiday Price Match: exclusions

Retailer exclusions:

  • Items originally purchased at Target.com (for items purchased on Target.com, click here for policy: opens in a new window.).
  • Prices from other Target or CityTarget stores.
  • Online prices from competitors not listed above.
  • Alaska and Hawaii Target stores are excluded from price matching online competitors.

Price exclusions:

  • “Marketplace” prices:  Price matched items must be sold by Walmart.com, Amazon.com, BestBuy.com, ToysRUs.com, or BabiesRUs.com; prices from third party sellers on these websites will not be honored.
  • Prices that only display on a website after guests log in.
  • Clearance, closeout, damaged product, used, refurbished, open packages or liquidation sales.
  • Prices advertised only as a percent off or dollar off.
  • Paid membership club or paid loyalty programs (e.g. prices that require a club or loyalty card that is associated with a membership fee).
  • Buy one, get one if the retail price is not shown in the advertisement.
  • Competitor coupon-required offers.
  • Competitor price matches on items where Target or the competitor is offering a free gift card.
  • Mail-in offers or instant rebates.
  • Offers that include financing.
  • Free product where no qualifying purchase is required.
  • Bundled offers and special purchases.
  • Sales tax promotions.

Ad exclusions:

  • Items advertised as limited time/limited supply/limited quantity.
  • Excludes price matches for prices offered Nov. 28 through Dec. 2 by Target, Target.com or a competitor (including adjusting prices for previously purchased items).
  • Pricing or typographical errors.

Item exclusions:

  • Items part of movie/game reservation card promotion.
  • Non-branded items (e.g., produce not marketed under a specific brand name).
  • Product services (warranties, assembly, etc.).
  • Target Portrait Studio, Optical and Clinic offers.
  • Contract cell phone plans and devices.
  • Items out of stock at a Target store at the time the price match is requested will not be issued a rain check.
  • Target team member discounts may not be used with online competitor price match.

All matches are done against pre-tax prices; guest is responsible for applicable taxes.

What qualifies as proof of a price?

  • For printed ads: please show us the entire printed advertisement. Photos, photocopies, or mobile phone versions (of the ad cannot be accepted as verification of a competitor’s printed ad.
  • For online prices: please show us your mobile device or a printout from a qualifying competitor’s website or Target.com.  A Target team member will then verify the match using a Target device.

Can I use a coupon when price matching?

A guest can use coupons when price matching per Target's normal coupon policy. When the guest presents a coupon(s), these steps will be followed:

  • Manufacturer coupons: manufacturer coupons will be applied after the price match is made.
  • Target and Cartwheel coupons: Target and Cartwheel coupons will be applied before the price match is made. If the competitor price is still lower than the price after the Target Cartwheel coupon has been deducted, the ad match can be adjusted to match the competitor's price.
  • Combining both Target, Cartwheel and manufacturer coupons: the Target and Cartwheel coupon will be applied before the price match is made. If the competitor price is still lower than the price after the Target and Cartwheel coupon has been deducted, the ad match can be adjusted to match the competitor's price. Once the price match is made the manufacturer coupon will be applied.
  • Reminder: we accept one manufacturer coupon and one Target coupon for the same item unless either coupon prohibits it. Target does not ad match a competitor’s coupon-required offers.

What do you mean by local retail competitors?

This refers to retail stores located within the same market area as a particular Target store. Examples of a market area can be a city, a metropolitan area or a specific rural region.