Maddy & Maize of St. Paul
As part of Target’s commitment to support the communities in which we operate, we sell specially curated goods from businesses in the area. One of these businesses is Maddy & Maize, an all-natural, non-GMO, small-batch gourmet popcorn company.
Learn more about Maddy & Maize from Brett Striker, CEO and founder of the company.
What can you tell us about your business?
I had the idea to start a popcorn company back in 2014 after I became tired of eating the same basic flavors. Using inspiration from foods that I loved such as Cookies & Cream Ice Cream, I set out to create my own, better-for-you indulgent snack that wouldn’t carry so much guilt after I ate it.
I began working on my flavors without the use of any artificial flavors and colors, using only gluten-free ingredients, and with a heavy focus on vegan varieties. Two years later, and after countless failed attempts at perfecting the flavor, I began to sell my popcorn at the local farmers market in the summer of 2016. As of today, we are in over 50 Target stores in Minnesota and we continue to grow every day!
How did your product first come to Target stores?
We were fortunate enough to be selected to pitch at Target Headquarters for the Shop Local Program. I had five minutes to pitch my products to Target buyers and share my story! We were selected as a finalist and then awarded space at the front of the [Nicollet Mall Target] store in the Shop Local Program.
How has your business changed since being sold in Target?
It has changed dramatically. The overall reaction from the community – both Target guests and team members – has been so positive. The popcorn sold really well during the Shop Local Program and word began to spread. Guests at other stores started asking for our popcorn and I began receiving calls from other Target stores' managers all over the Twin Cities asking to carry us!
If you could tell Target shoppers one thing, what would it be?
We strive for inclusivity and discovery in all that we do. We want to support all individuals regardless of their food preferences and that is reflected in the premium ingredients we use that you can actually pronounce! In addition, we're continually coming out with new and unique flavors so check our Instagram, website and your local Target store for what's next! (Fall is in the air... Apple Pie a La Mode anyone?)