purpose & values

Words are just the beginning. Our purpose and values work together to foster connections and conversations both inside and outside our doors.

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what we believe in

guest shopping with a smartphone

great shopping, anytime, anywhere

Whether you're shopping in our stores, online or on a mobile device, we work hard to ensure your experience is always enjoyable and exciting. How do we do it? Friendly service from team members ready to assist with your list; fully stocked products and a speedy checkout process; innovative digital experiences that take your trip to the next level—and that’s just the start. Shop with us and see for yourself.

A designer drawing a pattern on a pad of paper

design for all

It's our belief that great design is fun, energetic, surprising and smart—and it should be accessible and affordable for everyone. When we talk about our dedication to good design, we don’t just mean how something looks, but also how it satisfies a need, how it simplifies your life, and how it makes you feel. Find out what drives our focus on design and innovation.

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more for your money

We think a lot about your budget and how to give you the best value every time you shop with us. In addition to our already low prices, we offer other ways to save you money, including price matching in our stores and an additional 5% savingslink opens in a new window when you shop using your REDcard®.

"ethics, always true to Target." code of ethics cover with bullseye

ethics at Target

As a purpose-driven company, we know how important it is to draw on shared values and behaviors to bring that purpose to life. To help our team members do that each and every day, we’ve created a Code of Ethics that represents our values and the promises we make to our guests, team, stakeholders, communities and our Target brand. 

Team members from Target's LGBTA business council play under a parachute

celebrating diversity & inclusion

As champions of diversity and inclusivity, we're making our business stronger, building our talented team, and working toward a more equal society.

inclusive of all team members
We believe in building a team of people with different backgrounds, distinct experiences and unique points of view—reflecting the communities where we live and work. Read more about our company culture.

supplier diversity
By developing relationships with minority- and women-owned vendors and suppliers, we invest in the success of businesses across the country. Learn more about our efforts to become industry leaders in supplier diversity.

community engagement
We couldn’t do it alone. We’ve teamed up with key organizations to strengthen the diverse needs of the communities we serve. Whether it’s assisting with innovative programs, sponsorships or volunteer opportunities, we’re building stronger communities together with our partners.

Brian Cornell and Laysha Ward packing kits at a volunteer event

community support & engagement

We believe in being an active citizen and good neighbor in our communities. We give our time, talent and business strengths to make our communities strong, healthy and safe. We invest in career development and well-being of our team. And from the start, we’ve given 5 percent of our profit, a commitment that does not waver based on the economic climate.

A team member helping a guest in the Kitchen department

a fun and rewarding place to work

Our team is our greatest asset, so we invest in the growth and development of our team members and leaders, and have fun in all we do. We’re committed to building a team that does the right thing for our communities, our shareholders and, above all, our guests.

good to know

  • Our score on The Human Rights Campaign's 2018 Corporate Equality Index is 100.

  • We're committed to partnering with suppliers who are certified minority- or women-owned.

  • 5% of our profit helps to strengthen our communities.

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I love that Target allows me to volunteer for organizations that are close to my heart.