news about Kindfull

A collage features a variety of Kindfull dog and cat food products

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Launched in August 2021, Kindfull is Target’s cat and dog food owned brand, featuring affordable solutions that create a world of good for your pet. Over 40% of Kindfull items are in recyclable packaging, supporting our Target Forward ambition to innovate to eliminate waste. Another plus: Fish used in Kindfull products are wild-caught using sustainable practices that help protect ocean resources. Shop Kindfull.