Meet the team behind All in Motion video transcript

A black Target Bullseye logo appears on a white background.

Upbeat music plays.

A woman in a chartreuse top, Anna, appears in a bright work room talking to the camera.

In another shot, four women stand around a table in a work room smiling and chatting inaudibly as they examine color swatches.

ON SCREEN TEXT: Anna Eldridge Senior Technical Designer

ANNA: Every single item that we engineered in this brand goes back to the guest.

A gray logo appears over gray text on a pale yellow background.

A man in a gray button-down shirt, Wayne, appears in the bright work room talking to the camera.

ON SCREEN TEXT: all in motion

ON SCREEN TEXT: Wayne Laberda Senior Project Designer

WAYNE: What they'll see in All In Motion is that we made it for everybody.

A woman in a pink blouse, Janelle, stands in the bright work room talking to the camera.

ON SCREEN TEXT: Janelle Purcell Director of Product Design

JANELLE: We talked to over 15,000 people across the United States.

A woman in a gray button-down shirt, Jeannette, stands in the bright work room talking to the camera.

In another shot, Wayne and another woman stand in front of a bulletin board pinning color swatches in groups under images of bold patterns.

ON SCREEN TEXT: Jeannette Peters Principal Designer

JEANNETTE: Gathering as much data as we could to really make sure that what we were building was authentic and what our guest was really looking for.

Back to Janelle talking to the camera in the work room.

JANELLE: We did 45 workout classes.

In a lavender room, models in athleisure jump and do yoga poses.

JANELLE: We talked to 65 professionals. And the whole time, all we did was to find out what was important to them.

Back to Wayne talking to the camera in the work room.

WAYNE: You don't have to be a star athlete. What you can be is an everyday dad.

In a series of rooms, models in athleisure do yoga poses and lunge.

A trio of models stand together smiling at the camera.

WAYNE: You can be a mom. We made it for everybody.

A woman in a gray jacket, Daniele, stands in the bright work room talking to the camera.

In another shot, Daniele, Anna, and a third woman wrap a tape measure around a legging-clad dummy's hips and upper thigh.

In a close-up, pencil marks and writing are visible on the seat and side of the dummy's black leggings.

Then a woman sits at a work table typing on a laptop, a digital illustration of leggings visible on the screen.

ON SCREEN TEXT: Daniele Cortese Director of Product Development

DANIELE: We took every voice and every story and leaned into that to try to find those solutions within each garment that we produced.

A model wears a teal sports bra and smiles. She adjusts the bra straps and her ponytail and then pulls on elastic bands.

Back to Daniele in the work room talking to the camera.

DANIELE: The bonded bra is a great example. She needs more versatility, so you'll see, within the straps, there's so many multiple levels on which you can adjust, making it more of an exclusive fit for yourself. We wanted to create a bra that was really light and moves with the body, but still offered that level of support so that she could run a marathon if she wanted to, or go on errands during the day.

Back to Janelle talking to the camera in the work room.

In another shot, three women stand around a table in the work room chatting inaudibly as they inspect a couple pieces of stretchy fabric.

JANELLE: The majority of All In Motion product contains sustainable materials, and so that can be recycled polyester, it's sustainably sourced cotton. I think when we started the brand...

In a series of shots, models show off a couple pairs of leggings.

Back to Anna talking to the camera.

JANELLE: We thought about quality and performance and fit.

ANNA: We redesigned our entire fit process to make sure that we're giving the best performance product to the Target guest.

In a lime green workout space, a man and a woman in athleisure stretch and lift kettlebells.

Back to Wayne talking to the camera.

WAYNE: We wear-tested our liners. We wear-tested all of our run short fabrics so that we knew we were putting out items that were tested and the guest in the market would love.

Back to Jeannette talking to the camera.

In another shot, a woman sits at a work table typing on a laptop, a digital illustration of sports bras in various colors visible on the screen. Hands fasten the closure on a sports bra and smooth it on a work table. Another pair of hands measures the sports bra with a tape measure.

JEANNETTE: Prior to coming to Target, I worked at a high-end women's performance wear brand. We're working with a lot of the same vendors, the same fabric mills, we have the same principles around quality, from thread, stitch count, construction, so I think the guest is really gonna be surprised when they walk in and realize this is what Target is offering them.

Back to Janelle talking to the camera.

In a series of shots in various workout spaces, a model steps on a stool and lifts her knee. Two models do yoga poses. Another stretches her legs. Three kids tug on a rope.

JANELLE: This product is exceptional and I am excited for, not only for people to see it, but to touch it and wear it and go out and do their life.

Back to Wayne talking to the camera.

WAYNE: When I look at why I design for All In Motion, is, I didn't want to just say "I see you." I wanted to say that I designed this for you.

A black Target Bullseye logo appears on a white background.