Acquihiring Video video transcript

A large raised white Target Bullseye logo is visible on the wall between two elevators. Upbeat music plays.

The screen swipes left to reveal an office where two walls are large whiteboards full of writing. A group of people stands in a circle and watches a man writing on one of the whiteboards.

A man in an orange shirt talks to a woman in a brown jacket and gestures off-camera.

PARITOSH: Target has identified that data and analytics is a key competitive differentiating factor.

A close-up shot reveals hands typing on a laptop keyboard.
A man in a black collared shirt smiles and speaks to someone off-camera and gestures while he talks.

Paritosh stands in front of a whiteboard full of indistinct blue text. He smiles and speaks to someone off- camera.

Paritosh, wearing a sweater and collared shirt, sits on a beige couch and speaks to the camera. White text in a gray box and a white Target Bullseye logo appear.

ON SCREEN TEXT: Paritosh Desai
SVP, Enterprise Data, Analytics & Business Intelligence

PARITOSH: In order for us to drive this differentiation, we need to grow this talent and technology internally, which drives our strategy around acqui-hires.

The camera quickly pans over a group of eight men sitting in a circle around a whiteboard in a bright office. Most have laptops open on their laps. A man in a gray sweater leans to his right and speaks. White text appears on-screen.

ON SCREEN TEXT: ACQUI-HIRE

PARITOSH: "Acqui-hire" is a combination of acquisition and hiring, which typically refers to acquiring small teams for talent and technology.

A man with his back to the camera looks at a computer screen where several windows are open. The camera moves over his left shoulder to reveal a whiteboard full of text on his right.

ON SCREEN TEXT: ACQUI-HIRE ACQUISITION

HIRING

The woman in the brown jacket smiles and talks to a man in a black sweater with his back to the camera. A man in a blue shirt draws a graph on a large whiteboard. Indistinct blue text is visible underneath.

A quick cut reveals that the graph is now complete. A man in a polo shirt, Harpreet, listens and nods as the man from before speaks.

Paritosh sits and speaks to the camera. White text appears on-screen.

PARITOSH: We've done four acqui-hires so far in the last two years. Our first acquisition was Powered Analytics based out of Pittsburgh, and there the focus was in extending state-of-the-art machine learning, especially with open-source tools and technologies.

ON SCREEN TEXT: POWERED ANALYTICS

Harpreet and the man in the blue shirt stand in front of the whiteboard from before. Two more men have joined their group. The man in blue speaks and gestures toward the whiteboard. White text appears on- screen.

ON SCREEN TEXT: KVANTUM

PARITOSH: Kvantum was predominantly bringing in a set of talent and approach around applied mathematics that has traditionally not been used in marketing.

Harpreet writes on the whiteboard while speaking.

A man with a beard speaks to a group of people gathered around a whiteboard. He gestures and looks to his right as he speaks.

Paritosh sits and speaks to the camera.

A wide shot reveals a bright, open office with computers arranged on long tables. The camera pans to a man in a pink plaid shirt, Luis, working at a computer. White text appears on-screen.

ON SCREEN TEXT: AKUDA LABS

PARITOSH: Akuda Labs was acquired predominantly because of their computation engine, which allows us to compute much faster.

Luis looks at his computer screen. To his left, another man works at a computer. Paritosh sits and speaks to the camera.

A close-up shot reveals a graph with technical details. Below it are other boxes with red text. White text appears on-screen.

ON SCREEN TEXT:

ZETTATA
2 Traffic
3 Keyword Frequency Word Cloud #Hashtag Cloud target
#target
#ootd
4 Emerging Topics

PARITOSH: And Zettata brings very deep expertise in search and database technologies that will allow us to understand and mine our information much better than what has been done in the past.

A man looks at a computer with dual screens while his hand moves on the touch pad of a laptop open underneath the screens.

Paritosh sits and speaks to the camera.

Four men smile and talk at a long white table. A large whiteboard with blue text is on the right wall.

HARPREET: My team went from zero to a hundred miles an hour on day one.

Harpreet speaks and writes on the whiteboard.

Wearing a pink collared shirt, Harpreet speaks to the camera. Behind him is a whiteboard full of equations. White text in a gray box and a white Target Bullseye logo appear.

ON SCREEN TEXT: Harpreet Singh
Director, Data Engineering

HARPREET: An acqui-hire team really comes ready and seasoned to do the same thing much more quickly. At the end of the day, we really solve highly complex problems, and if you don't have a team which is used to solving those problems, then it just takes a lot of time to build one.

A man in a gray collared shirt looks at a computer screen and speaks while a woman with her hair in a bun listens.

A close-up shot reveals hands working at a laptop. The hands click the touch pad, and lines of code appear on the screen.

The man and woman from before sit in front of a computer and speak. The woman nods and smiles.

Collin, wearing a T-shirt with a red Target Bullseye logo, and a man in a black sweater sit at a table in front of a red wall. A laptop is open in front of them.

Collin sits and speaks to the camera. White text in a gray box and a white Target Bullseye logo appear.

ON SCREEN TEXT: Collin Otis
Director, Data Science

COLLIN: A few years ago, Target acquired my company, and with that, we set up a Pittsburgh team.

The camera quickly pans over a circle of men standing in front of a whiteboard full of yellow sticky notes and orange text. Collin talks to the group and gestures while he speaks.

COLLIN: My original background is in computational physics.

Collin writes on a whiteboard full of black and blue text.

COLLIN: I worked on hypersonic aerospace applications for NASA and for the Air Force Research Labs.

Standing in front of the whiteboard, Collin speaks to a circle of people.

Collin sits and speaks to the camera.

COLLIN: The problems that we were solving in government research labs are very interesting and challenging, but your work has such an enormous impact at a company like Target.

A man wearing a red T-shirt works in front of a computer with dual screens and several windows open. White text and a white Target Bullseye logo are visible on the shirt.

ON SCREEN TEXT: WHEN WAS THE LAST TIME YOUR PROJECT

REACHED AN AUDIENCE OF 43 MILLION? CODEWITHTARGET.COM

COLLIN: The ultimate goal of our work is to make guests' lives better.

Luis looks at a computer screen.

LUIS: Target gives us the ability to do things that are literally impossible for other people to do.

Seen from the side, Luis looks at his computer screen.

Luis sits and speaks to the camera. While he talks, he gestures with his hands. White text in a gray box and a white Target Bullseye logo appear.

ON SCREEN TEXT: Luis Stevens
Director, High-Performance Computing

LUIS: Instead of processing small data streams or just sampling data streams, you can just process full- blown, complete data streams at the level of potentially, you know, millions and millions of data items every single second.

In a bright office, two women and one man sit in chairs with small tables attached. Their laptops are open on the tables.

A woman wearing glasses and a red patterned shirt smiles and speaks.
A close-up shot reveals a laptop with a pie chart and technical details on-screen.

The woman in the brown jacket and the man in the black sweater talk and laugh as they walk through the office.

Collin sits and speaks to the camera.

COLLIN: The work that we've done has unlocked a lot of new applications.

A close-up shot reveals a red T-shirt with a white Target Bullseye logo and white text on it.

ON SCREEN TEXT: crush

COLLIN: One of the examples is a platform that we call Crush, which is a personalization capability that enables guests on Target.com to like things and then to be able to see recommendations immediately, based on those likes.

A close-up shot reveals a laptop with lines of code on-screen.

"www.target.com" is typed into a web browser. Autofill results for other URLs quickly pop up on-screen.

ON SCREEN TEXT: New Tab www.target.com

The website Target.com appears. Product details quickly scroll by, including several pink and red Valentine's Day items. The pointer navigates to a wall hanging and clicks on a heart button underneath the product image. A box with additional products pops up.

ON SCREEN TEXT: FOLLOW your

HEART

A close-up reveals black text and other products, including a white flower, unicorn head, and three pastel colored arrowheads. White hearts appear below each item. The pointer hovers over the heart beneath the unicorn head, and white text in a black box appears. The mouse clicks the heart, and it changes color to red.

ON SCREEN TEXT:

loved! other guests bought see all loves (1) hide $16.99
$19.99

$19.99
save to keep tabs on it remove it from your loves

A close-up shot reveals the woman in the brown jacket standing with her hand on her chin and speaking to someone off-camera.

The camera circles three people in a meeting. The woman in the brown jacket nods and listens while the man in the orange shirt speaks and gestures toward a screen.

HARPREET: While we were working on solving complex data science problems at Kvantum...

Harpreet sits and speaks to the camera.

HARPREET: We had an epiphany that we could use GPUs to kind of solve some of the more compute- intensive parts of what we were doing.

Two men and a woman look off-camera while the man in the middle speaks.

HARPREET: GPUs are these modern processing units, which most of the video gaming kind of products use.

A close-up reveals indistinct black text on a whiteboard.

Harpreet sits and speaks to the camera.

Harpreet listens to a man wearing a lanyard speak.

HARPREET: We are now using video game technology to support both our energy forecasting needs as well as store-level item demand forecasting needs.

On the whiteboard with the graph from before, Harpreet draws an arrow in blue marker and starts writing.

A close-up shot reveals a hand writing indistinct equations on the whiteboard. Harpreet sits and speaks to the camera.
Paritosh sits at a computer and types.

PARITOSH: Acqui-hiring is a great strategy, because it allows us to accelerate both onboarding of the right kind of talent, onboarding the right kind of technologies, and trying to get to the market much faster.

With his back to the camera, Paritosh types lines of code into the computer.

A stuffed animal of Target's dog mascot, Bullseye, sits on a stack of technical books with visible spines.

ON SCREEN TEXT: Approximate Dynamic Programming CATEGORY THEORY

FOR THE SCIENCES TOPOLOGY

Paritosh stands and speaks to the camera.

The woman in the brown jacket and the man in the black sweater have a conversation underneath lights with colorful glass shades.

The camera pans up at a meeting of several men seated on couches with laptops on their laps. The scene blurs as the white Target Bullseye logo and white text details appear.

ON SCREEN TEXT: A BULLSEYE VIEW
behind the scenes at Target

read more at www.target.com/abullseyeview | follow us at @TargetNews

A blurred shot reveals two men standing in front of a whiteboard full of indistinct orange text. The man on the left writes on the whiteboard.