A tech crew sets up camera and lighting equipment on an expansive lawn outside a mansion. A BRIESE focus.2 140 reflector on a tall stand faces a cement arch. Men lift a wide, white screen up a hill and hold it above a metal platform as another man positions a large metal tripod underneath it.
VICTORIA BECKHAM: I've been having conversations with Target for quite a few years about working with them.
A large crowd of people gather among lighting equipment in a spacious room of the mansion. Victoria Beckham stands in the room and interviews. White text in a transparent gray box slides in from the left.
ON SCREEN TEXT: Victoria Beckham Designer, Creative Director
VICTORIA: VVB is the younger sister to my Ready to Wear collection. I started it in 2011 when I was pregnant with Harper.
Pushpins hold rows of photographs of models wearing various outfits in place on a white surface. Victoria converses with a group of women as a man brushes one of the women's hair.
VICTORIA: The inspiration behind this collection was fairy tale.
Victoria motions to herself with her hands as she speaks. Then a tall model in a black and orange dress stands beside a young girl in a similarly designed black and pink dress as women seated at a table look on.
VICTORIA: I'm reading my life with Harper and what we do as mother and daughter not just with regards to the clothes, but I created some little coloring books and sticker books, and, you know, it's things that myself and Harper do in England together.
Victoria stands and poses with several models. A woman draws on a large piece of cloth, decorated with bee prints, spread across the floor. Then Victoria sits at a table, holding out various pieces of baby clothes on hangers, and examines them. She converses with other women gathered around the table as she holds a printed dress.
VICTORIA: This is celebrating my relationship with my daughter, and I think it's great that other women can do exactly the same.
Victoria hands a dress on a hanger to a woman standing next to her. Then she browses through several dresses hanging on a rack.
VICTORIA: The inspiration behind this campaign was a world of possibilities--make-believe, imagination, and the unexpected.
A tall model in a bee-print sleeveless spaghetti strap top and black skirt steps up to Victoria seated at a table.