N/A video transcript

The camera pans down a huge wall of windows on a sunny day. 

Paritosh sits at a desk and types on his laptop. 

PARITOSH: I'm Paritosh Desai, SVP of Enterprise Data Analytics and Business Intelligence at Target. 

Paritosh sits in front of whiteboard-covered walls filled with black and red dry erase markers. 

ON SCREEN TEXT: Paritosh Desai 

SVP, Enterprise Data Analytics Business Intelligence 

We see a quiet street lined with trees. 

PARITOSH: We are here at Target's Sunnyvale office. 

A large water feature of pillars is shown outside the office. 

ON SCREEN TEXT: SUNNYVALE 

OFFICE 

PARITOSH: It is part of the larger whole. The larger whole is to drive differentiation and value out of our data and analytics efforts. 

The screen fades to white and a whiteboard with a flowchart written on it fades in inside an office. 

Paritosh stands at a desk and types on his laptop. 

The camera pans down from a blue sky and shows a building on the other side of an intersection. 

PARITOSH: Silicon Valley happens to be one of the four locations that we have to drive that value. 

A sign on the side of a cement wall is shown. 

ON SCREEN TEXT: Plaza del Sol 

200 West Evelyn 

Paritosh sits on a couch in front of a gray wall. 

PARITOSH: The other three being Minneapolis, Bangalore, and Pittsburgh. 

ON SCREEN TEXT: MINNEAPOLIS 

BANGALORE 

PITTSBURGH 

Omar sits at a desk with several computers on it. 

OMAR: My name is Omar Akilah. 

The camera pans up from Omar's laptop to show a larger monitor on a desktop computer. 

OMAR: I work on the Target online store. 

Omar sits on a couch in front of a gray wall. 

OMAR: And our goal was if there is talent in the industry, location will not hinder their ability to join Target. 

ON SCREEN TEXT: Omar Akilah 

Director of Product Management 

Supply Chain Transformation 

A plaza with a fountain is shown. 

A young man and young woman sit at a desk and look at a computer. She looks at him and smiles. 

A camera moves towards a glass door enters a conference room with several people in it. 

TIM: My name's Tim Sears. 

Tim sits in front of a whiteboard. 

ON SCREEN TEXT: Tim Sears 

VP, Data Science & Engineering 

TIM: I am vice president of Data Science and Engineering at Target. 

Tim stands in a conference room and talks with three men seated at the table. 

TIM: The Sunnyvale office opened in 2014. 

Tim sits in front of the whiteboard and addresses the camera. 

TIM: Its purpose is really twofold. 

A man writes on a whiteboard with a dry erase marker. 

TIM: One is to access the engineering talent pool that's very broad and deep in Silicon Valley. 

Two women sit in chairs with their laptops on small tables next to them. 

Tim and several men stand around a whiteboard while one man points at it. 

TIM: The other is to help bring more of that engineering culture that Silicon Valley offers into Target. 

A man writes on the whiteboard. 

ON SCREEN TEXT: ENGINEERING 

CULTURE 

The camera moves through an office as people work and walk by. 

Ashwin writes on a whiteboard as a man looks on. 

ASHWIN: I'm Ashwin Rao. My role is called optimization science. 

Ashwin sits on a couch in front of a gray wall. 

ASHWIN: We are on the cusp of transforming retail from an art to a science. 

ON SCREEN TEXT: Ashwin Rao 

VP, Data Science & Optimization 

Ashwin points to a whiteboard and speaks as two men look on. 

ASHWIN: And I think the hardest problem we tackle is really trying to get a grip on the randomness that your environment gives you. 

Ashwin sits on the couch and addresses the camera. 

Paritosh writes on a whiteboard with a dry erase marker. 

A Young man and woman sit at a desk and look at their computer monitors. 

ASHWIN: Whether it's the stock market or guest behavior. That's really why we are here in Sunnyvale. 

Ashwin sits in front of the gray wall and addresses someone off-camera. 

Two men walk through an office and look at a whiteboard. 

PARITOSH: We have many different initiatives. 

ON SCREEN TEXT: MANY 

DIFFERENT 

INITIATIVES 

The camera pans around and shows Paritosh and Ashwin talking while sitting on a couch. 

PARITOSH: For example, a new application which we internally name as "crush" is a way for guests to interact and like products. 

A folded red T-shirt with white text and a Target Bullseye logo sits on a desk. 

ON SCREEN TEXT: crush 

Paritosh sits on a couch in front of a gray wall. 

A computer monitor shows thumbnail photographs of women in dresses. 

Close-up of a laptop filled with lines of code. 

PARITOSH: The system learns and provides recommendations for other products that are especially tailored to an individual's needs. 

Paritosh stands at a desk and looks at his monitor. 

Close-up of the monitor shows images from the Target website. 

Close-up of Paritosh's hands as he types on his laptop. 

Quick shots show scrolling through a list on a computer, a chart of numbers, words written on a whiteboard. 

Meghna and a man sit on a couch and chat. 

MEGHNA: My name is Meghna Sinha. I'm part of the Enterprise Data Team at Target, and I lead Testing & Measurement here. 

Meghna sits in front of a whiteboard and speaks to someone off-camera. 

ON SCREEN TEXT: Meghna Sinha 

Senior Director, Testing & Measurement 

Meghna and a man walk through the office and talk. 

MEGHNA: The most exciting thing about our work at Target is really the diversity of problems that we get to solve. 

Meghna speaks to someone off-camera. 

A whiteboard filled with dry erase writing is shown. 

ON SCREEN TEXT: DIVERSITY 

OF 

PROBLEMS 

Meghna and a man look on as another man points at a screen and talks. 

MEGHNA: Testing is often associated with digital channels, but at Target we test everywhere. 

Two men play table tennis in the office. 

A group of people sit on red chairs around a TV and watch a video game being played. 

A white Target Bullseye logo is shown on a white wall between two elevators. The camera goes through a glass door. 

MEGHNA: One way to think about the Target culture is to say we play to win. 

ON SCREEN TEXT: TARGET 

CULTURE 

A woman sits at a desk. All around her are shelves on the walls covered with Bullseye the dog plush toys. 

Ashwin sits in front of a gray wall. 

ASHWIN: Oh, this is nerd central. 

Ashwin stands near a whiteboard and writes on it as two men look on. 

ASHWIN: At the end of the day, we are very technical people. We like to do hard technical things and we are always looking at, you know, more abstract, more difficult problems to solve. 

The camera follows a man as he walks through the office and sits down with a group. 

ON SCREEN TEXT: MORE 

ABSTRACT 

ON SCREEN TEXT: MORE 

DIFFICULT 

PROBLEMS 

ON SCREEN TEXT: MORE 

PROBLEMS 

TO SOLVE 

ASHWIN: And interestingly, we've got this opportunity at Target. 

The red Target Bullseye logo appears on screen before the screen fades to white. 

ON SCREEN TEXT: A BULLSEYE VIEW 

behind the scenes at Target 

A smaller red Bullseye logo appears along with gray text.