TK video transcript

Bright instrumental music plays.

Large block letters "SXSL" supported by angled frames sit on the South Lawn of the White House. People walk among pavilions set up across the lawn.

A sign attached to a metal frame on the lawn reads, "SXSL, SOUTH BY SOUTH LAWN: A WHITE HOUSE FESTIVAL OF IDEAS, ART, AND ACTION." Arrow-shaped signs below, reading "#SXSL EXPLORATION" and "#SXSL CUISINE," point in different directions. Casey Carl is shown in sunglasses speaking with a group of people near a display.

CASEY CARL: I'm Casey Carl. I'm the chief strategy and innovation officer at Target.

Casey Carl stands in front of a backdrop featuring various SXSL Food and Future signage as he interviews. A transparent gray box containing white text and a white Target Bullseye logo slides on- screen from the left.

Chief Strategy & Innovation Officer, Target

CASEY: And we're here today at South by South Lawn to feature our Food and Future coLAB.

Greg Shewmaker gestures as he speaks to a person among a crowd of people. Then he stands in front of a display as he interviews. A transparent gray box containing a white Target Bullseye logo and white text slides on-screen from the right.

ON SCREEN TEXT: Founder, Food & Future Entrepreneur-in-Residence, Target

GREG SHEWMAKER: Hey, I'm Greg Shewmaker, founder of Food-Future and entrepreneur-in-residence at Target, and we're on the South Lawn today of the White House.

The camera pans people walking among colorful displays set across the South Lawn of the White House under a blue and cloud-spotted sky. Letters pop up on a large video screen supported by a metal framework on the lawn reading, "WELCOME TO SXSL." People gather among the pavilions on the lawn. The camera focuses on a sign revealing the Food and Future logo, a white Target Bullseye logo, the IDEO logo, and the MIT Media Lab logo.

CASEY: South by South Lawn is this amazing showcase on the White House lawn that allows us to feature the work of Food and Future that is done in partnership with MIT and IDEO.

A group of people gather inside the Food and Future pavilion, inspecting the displays set up on counters and conversing with each other.

CASEY: And it allows us to showcase three of the greatest technologies we're developing in the Food coLAB.

Greg Shewmaker gestures as he interviews.

GREG: We're not about telling people what they should or shouldn't do and should and shouldn't eat.

The camera pans the colorful sign printed with various text and images hanging on the wall to the right of Greg.







People know less about their food today than at any other point in history.

Helping companies and individuals everywhere understand exactly what they are selling and buying and how it will impact people, personally.

open agriculture
Helping farmers with farms of all sizes understand climate impact in order to
create healthier, more sustainable food systems.

Helping kids understand where their food
comes from through fun, interactive classroom experiments.

Skyline Farm
Helping lower barriers to entry for new farmers and improve efficiencies for existing farms on our living lab in Vermont.

FOOD + FUTURE coLAB Pushing the edges of technology, business, and design to amplify impactful solutions across

food systems.

GREG: We want to just provide people with more information and the space to make their own decisions.

Casey and another man watch as Greg dons a headset with a black visor and looks around. Greg converses with people as another man peers through the headset. A man wearing the headset holds up his fingers and pinches them together.

CASEY: Today, we're showcasing three different technologies. One is Illuminate, which helps you kind of look inside of food to really see the chemical makeup of the food we're putting in our bodies.

GREG: Essentially, what we're doing is getting down to the individual piece of food. So think about an apple, not apples in general.

Two busts with the Illuminate headsets sit on a counter. Wires run from the headsets down into a hole in the counter. A screen hangs on the wall behind them, and a red apple sits on the counter between them.

GREG: And we're able to go at a molecular level and tell you exactly what's in that, so what's the nutritional value of that. Is it sweet? Is it tart?

Casey gestures as he interviews. The camera pans the wall display behind Casey, featuring text, logos, and glass cases containing plants illuminated by magenta-colored lights. A tablet set on a stand in front of the display displays text. A finger swipes the tablet, and a new page of text appears.



WorldofPlantcraft Arbor with Armor. PLANT ADAPTATIONS

Gear up for nature's
own Game of Thorns.
World of Plantcraft, students explore
the plant kingdom's most amazing
adaptations, from spines to vines,
to learn how species adapt to their
environments. With twisting morning
glories, prickly cacti, and lively sensitive
plants in the mix, it's anyone's guess
which species will reign supreme!
Questions to Explore:
How do species adapt to their environments?
Why do some members of a species flourish more than others? How do plants cope with extreme conditions?
How do plants survive in the city?

CASEY: The second is Poly, which is this amazing thing we're doing in classrooms. There's actually about a thousand students right now that are learning about agriculture and how food is growing.

Ben Leddy speaks with people as they reach in and brush their fingers over the leaves of the plants in the display. Then he interviews in front of the display. A transparent gray box containing white text and a white Target Bullseye logo slides on-screen from the left.

Director of Cirriculum ,Poly

BEN LEDDY: Our goal is to integrate nature and technology so that kids can grow and explore new worlds right in the classroom.

Ben speaks to a man and a woman inspecting and feeling the plants. A collection of fruits and vegetables sits on a metal and class square on a white counter.

GREG: So it's not about, you know, just learning from a book or hearing it from a lecture, but kids actually have to grow their own plants and their own food.

Casey interviews. Caleb Harper converses with a woman beside a metal and glass box containing plants growing under magenta-colored light. Then he interviews in front of the display. A transparent gray box containing a white Target Bullseye logo and white text slides on-screen from the right.

ON SCREEN TEXT: Caleb Harper
Principal Scientist at the MIT Media Lab

CASEY: And then lastly, we're showing the Open Agriculture lab that's at the MIT Media Lab that's looking at vertical farming and other kind of groundbreaking things to really understand our food.

CALEB HARPER: Open Agriculture is about creating more farmers. About 2% of us in the U.S. are farmers today, and the average age is 58, so what's the next generation look like? They're gonna be coders, hackers, makers. They're gonna need devices of communication.

Greg interlocks his fingers, then gestures as he interviews. People converse as they inspect a metal and glass display containing wires and bottles of chemicals.

GREG: It allows people, companies, farmers of all size to replicate climates, either past climates or future climates, and in different types of climates around the world.

Casey smiles as he speaks.

CASEY: So some pretty exciting stuff with a great purpose.

Multicolored sculptures of people composed of Lego-like blocks sit on wooden benches on the South Lawn. The American Flag waves on a pole above the White House. The image blurs as a white Target Bullseye logo and white text appear.

behind the scenes at Target

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