Ben Leddy speaks with people as they reach in and brush their fingers over the leaves of the plants in the display. Then he interviews in front of the display. A transparent gray box containing white text and a white Target Bullseye logo slides on-screen from the left.
ON SCREEN TEXT: Ben Leddy
Director of Cirriculum ,Poly
BEN LEDDY: Our goal is to integrate nature and technology so that kids can grow and explore new worlds right in the classroom.
Ben speaks to a man and a woman inspecting and feeling the plants. A collection of fruits and vegetables sits on a metal and class square on a white counter.
GREG: So it's not about, you know, just learning from a book or hearing it from a lecture, but kids actually have to grow their own plants and their own food.
Casey interviews. Caleb Harper converses with a woman beside a metal and glass box containing plants growing under magenta-colored light. Then he interviews in front of the display. A transparent gray box containing a white Target Bullseye logo and white text slides on-screen from the right.
ON SCREEN TEXT: Caleb Harper
Principal Scientist at the MIT Media Lab
CASEY: And then lastly, we're showing the Open Agriculture lab that's at the MIT Media Lab that's looking at vertical farming and other kind of groundbreaking things to really understand our food.
CALEB HARPER: Open Agriculture is about creating more farmers. About 2% of us in the U.S. are farmers today, and the average age is 58, so what's the next generation look like? They're gonna be coders, hackers, makers. They're gonna need devices of communication.
Greg interlocks his fingers, then gestures as he interviews. People converse as they inspect a metal and glass display containing wires and bottles of chemicals.
GREG: It allows people, companies, farmers of all size to replicate climates, either past climates or future climates, and in different types of climates around the world.
Casey smiles as he speaks.
CASEY: So some pretty exciting stuff with a great purpose.
Multicolored sculptures of people composed of Lego-like blocks sit on wooden benches on the South Lawn. The American Flag waves on a pole above the White House. The image blurs as a white Target Bullseye logo and white text appear.
ON SCREEN TEXT: A BULLSEYE VIEW
behind the scenes at Target
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