TK video transcript

A fast-motion shot of wind blowing through the trees before a city skyline. A close-up shot of pink flowers.

The view slowly passes by a wall with the Beautycounter logo on it, then one with the Target Bullseye logo.

Various shots show well-dressed people walking inside a dimly lit room with various displays, talking to each other and pointing out displays of Beautycounter products.

Gregg Renfrew speaks to the camera while sitting on a long white couch as a rectangular gray graphic with white text and the white Target Bullseye logo slides on screen from the right.

ON SCREEN TEXT: Gregg Renfrew
Founder and CEO, Beautycounter

GREGG RENFREW: My name is Gregg Renfrew. I'm the founder and CEO of Beautycounter.

Various words in large black text appear before a white background.

ON SCREEN TEXT: CLEANER
GREGG: Beautycounter is a force for change.

ON SCREEN TEXT:

ON SCREEN TEXT:

ON SCREEN TEXT:

ON SCREEN TEXT:

COSMETICS. SAFER SKINCARE. BETTER

GREGG: Through education and our unique direct retail model, we are really more than a beauty

brand.
ON SCREEN TEXT: BEAUTY.
A hand appearing from above spins a tub of Beautycounter Sugar Body Scrub to face the camera. Gregg continues speaking to the camera.
GREGG: We are a movement.
A purple banner with white text and the white Target Bullseye logo hangs on a window.
ON SCREEN TEXT: BEAUTYCOUNTER

for
@TargetStyle @Beautycounter #BetterBeauty #TargetStyle

GREGG: We are different than other beauty brands in that we're very focused on bringing products that are both high-performing and also significantly safer for health.

A woman closes her eyes as another woman spritzes a mist on the woman's face, both smiling. A woman closes her eyes and spritzes a mist on herself.
Gregg continues speaking to the camera.
Two women walk by a large white banner with big black text in the center.

ON SCREEN TEXT:

EVERY WOMAN SHOULD BE ABLE TO SHOW
HER OWN BEAUTY WITHOUT COMPROMISING HEALTH OR SAFETY. BEAUTYCOUNTER

GREGG: We take our ingredient selection process very seriously, and we never choose approximately 1,500 ingredients that are potentially harmful to health.

Various words appear in large black text before a white background.

ON SCREEN TEXT:
ON SCREEN TEXT:
ON SCREEN TEXT:
OR SAFETY.:
Various Beautycounter products stand in a line next to each other. Gregg talks to other women.

GREGG: At Beautycounter, we believe our story is best told person-to-person, and so the opportunity to mobilize a large group of independent consultants is probably the biggest part of the Beautycounter story.

Gregg continues speaking to the camera.
Women speak to each other over a counter with various Beautycounter products on it.

WITHOUT COMPROMISING HEALTH

GREGG: For me, partnering with Target is really exciting because I think of them as such an innovative, forward thinking brand.

Beautycounter products reflect onto a shiny white countertop.

Various shots show closeups of women opening various Beautycounter products and trying them.

GREGG: When working with Target to decide what products we are gonna bring to their guests, we wanted to bring many of our top-selling products. We wanted the Target guest to have the best of what Beautycounter has to offer.

Gregg continues speaking to the camera.

GREGG: The ingredients that are coming to Target are some of our favorite.

Various Beautycounter products stand next to each other.

GREGG: First of all, we have organic coconut oil in many of the products that we are introducing to their guests and then also charcoal.

Gregg continues speaking to the camera.

GREGG: Both of these ingredients are on-trend. They're in our best-selling products, and we think that it's something that the guests have been asking for.

Gregg speaks to a two other women about a product she's holding.

GREGG: This charcoal-- by the way, this bar, and a charcoal mask, which is somewhere, are amazing. WOMAN: Love the smell of this.
GREGG: Yeah.
WOMAN: So fresh. Smells beautiful.

A woman working behind the beauty counter speaks to other people.

GREGG: I hope that the Target guest walks away, first and foremost, realizing that we are a company on a mission to get safer products into the hands of everyone.

Close-up shot of a small white pillow with the words "Be Your Beautiful" embroidered on it.

A woman dabs a Beautycounter product underneath her eyes, then picks up the Be Your Beautiful pillow.

GREGG: I want people to be empowered with information about the need for safer ingredients and that there's an opportunity to build businesses and to create entrepreneurs on the Beautycounter platform.

Gregg continues speaking to the camera.

Gregg watches as another woman spritzes her face with a product.

GREGG: As a woman, as an entrepreneur, as the founder of Beautycounter, I could not be more excited about this partnership, and the day that those products hit the shelves will be one of the most exciting days of my life.

Gregg speaks to other women.

Gregg continues speaking to the camera.

Various Beautycounter products stand next to each other.

White text appears before a blue background.

ON SCREEN TEXT: Be Your Beautiful.

The blue background fails to reveal an aerial view of a large swimming pool with white text and the white Target Bullseye logo inside it.

ON SCREEN TEXT: BEAUTYCOUNTER for

A translucent black background appears before the image of the pool, with white text in the center and the white Target Bullseye logo to the left.

ON SCREEN TEXT: A BULLSEYE VIEW
behind the scenes at Target

read more at www.target.com/abullseyeview follow us at #TargetNews