TK video transcript
Children and adults chat and browse a showroom filled with children's clothing.
A young girl sits at a table and chats with two women.
A young boy holds a pair of jeans and talks as a woman listens.
A group of children pose in front of a white background for a picture as adults look on.
JULIE: I'm Julie Guggemos and I'm the senior vice president of Product Design and Development.
Julie stands in the showroom and speaks to someone off-camera.
ON SCREEN TEXT: Julie Guggemos
SVP of Product Design and Development. Target
A pennant that says "Cat & Jack" is shown.
ON SCREEN TEXT: Cat & Jack
JULIE: We decided to introduce Cat & Jack, our new brand for kids because kids is a signature category and we want to be famous for it.
A girl sits at a table and laughs.
A boy in a vest chats with a group of adults.
A young boy stands with his hands behind his head and talks.
Some lamps sit on a table beneath the "Cat & Jack" pennant.
JULIE: We did a lot of research on the competitive landscape and we talked to our guests.
Julie speaks to someone off-camera.
JULIE: Over 95% of the parents surveyed talk to their kids and bring them into the decision-making process.
A woman nods her head and talks to a child.
A woman sitting at a table talks to a young girl.
A woman writes on a notepad as another woman holds a dress that a young girl looks at.
JULIE: We engaged with hundreds of kids from the beginning of the brand development all the way through the end.
A group of children laugh as they pose for a picture.
A young boy sits in a director’s chair near a rack of clothes.
MARQUAN: It's not the parents this time. What do the kids think about the clothes?
A young boy sits and chats with a group of people.
A boy sits at a table and speaks to a woman that is holding up clothes.
MARQUAN: We were voting on clothing, we were trying to help them and say which clothing pieces do we like the best, what do we think should go in the Cat & Jack collection, what do we not like.
Rows of designs are hang on a board.
Swatches of fabric hang on a board.
A girl in a dotted shirt holds a balloon and dances.
A young girl now sits in the director’s chair.
HANNA: It was really cool because, like, you got to see all the designers and how they make everything.
A woman uses a sewing machine to stich denim.
Pictures of children hang on a white wall.
A different young girl sits in the director’s chair.
MAYA: On a school day I think, like, "Will this be okay to, like, run in, in P.E.?"
Maya holds a top and examines it.
MAYA: "But what will be comfortable throughout the day?"
Maya browses clothes hanging on a rack.
Hanna sits in the director’s chair.
HANNA: I want to make sure that it matches and I want to have a good reputation when I walk in.
A mannequin wears patterned leggings and a polka dot dress with a star on it.
JULIE: Cat & Jack ranges from baby all the way up through pre-teen.
Several mannequins wear clothes from the Cat & Jack collection.
JULIE: It's over 2,000 items and every product is designed with the utmost attention to detail.
Lots of denim jeans hang on the wall.
ON SCREEN TEXT: NOVELTY DENIM
A boy bends over and points out a detail on a pair of pants laying on the floor.
JULIE: It is unprecedented in the market in terms of the design and quality for the price point.
A group of patterned button-down shirts hang on a wall.
JULIE: Introducing a new brand at Target is really a dream come true for my team.
Julie sits in the showroom and speaks to someone off-camera.
Three boys dance in front of the white background.
Children laugh as a child is bonked on the head with a toy hammer.
JULIE: It's an opportunity to start from scratch and develop something that's truly unique and original to Target.
Mannequins show off some Cat & Jack clothes below a white "Cat & Jack" logo.
A blurred lens obscures the children posing for a picture. The Target Bullseye appears along with white text.
ON SCREEN TEXT: A BULLSEYE VIEW
behind the scenes at Target