People walk in the entrance of a glass and steel building beneath a sign that says "marimekko." Then a group of people walk up a flight of stairs.
TIINA: The whole project started by the Target team traveling to Helsinki.
A group of people sit around a large table in a spacious room, surrounded by large displays of colored patterns hanging on the walls and lying on tables. The people converse.
TIINA: We spent several, several days dreaming up the partnership together.
A woman converses with the man in the suit jacket. Then she converses with another man as he flips through a book of colored prints.
TIINA: And one of the core elements that both of us got very inspired was exactly the four seasons, which has such a big influence on the Finnish culture and hence also the Marimekko design and our kind of design aesthetic.
A person drops colored fabrics with circle-shaped patterns onto a table. Tiina interviews in a large space. A large photo hanging on a wall reveals a woman painting on a piece of cloth.
TIINA: The prints that we decided to include in the Target collection are designed by Maija Isola, who is probably the most known Marimekko designer of all time.
Various circles with colored prints on the front and "marimekko" on the back lie in a pile on a table.
Various books, papers, patterned cloths, and colored glasses sit on a conference table. Tiina gestures as she speaks.
TIINA: One of my favorites is the world around the tabletops.
A series of shots reveal tables decorated with various sets of brightly colored and patterned place mats, plates, and napkins.
TIINA: I think it so well represents the idea of spending time together with your loved ones around the table during the kind of endless summer night.
Tiina nods her head as she speaks. A series of shots reveals a variety of products, including dresses, garden tools, and dishes, printed with bright, colorful patterns.
TIINA: When you see the product being worn and being used in the everyday life of a person, that's the moment when you feel that you've succeeded.
Two women and a small girl pose in black and white printed clothes. A stack of blue, black, and white patterned pillows sit in a stack. Tiina smiles as she speaks.
TIINA: It's been an amazing journey working together with Target, and I can't wait to see the product arriving in the Target stores.