A patterned black-and-white child-sized tepee stands in a sunny room amidst pastel and brightly colored pillows, blankets, and whimsical furnishings. The camera zooms in for a close-up on a smiling bright yellow figural pillow.
JULIE: I'm Julie Guggemos, and I'm the senior vice president of product design and development.
A blonde woman, revealed to be Julie Guggemos, sits in front of the room talking.
ON SCREEN TEXT: Julie Guggemos
SVP of Product Design and Development
JULIE: We're launching a new brand called Pillowfort that sets in February.
A close-up of a seafoam placard with company information in white text.
ON SCREEN TEXT: introducing... pillowfort
our new kids' home collection and latest owned brand. in stores and online February 21
The camera explores the colorful furnishings, stacked pillows, and piles of blankets in the room. A sculptural wire sign on a wall spells out "Be You".
ON SCREEN TEXT: BE YOU
JULIE: This brand is a kids' home collection offering everything from bedding to furniture to wall decor. It is spectacular.
The camera pans over two pillows sitting on a table. One pillow is covered in coral text; the other in teal text. A shiny gold lamp shaped like a unicorn's head stands on another table.