Celebs Step Out For the Who What Wear Launch at Target video transcript

Five well-dressed women stand in a row with their arms around each other's waists, smiling. Behind them is a white wall with a black Target Bullseye logo and the words "WHO WHAT WEAR" as a pattern repeating on the wall. The women all smile as multiple camera flashes light up the room. 

Four of the women pose for a picture being taken on one of the women's phones. She holds the phone out in front of them as they wave and smile towards the phone. 

A woman poses in front of the "WHO WHAT WEAR" wall, smiling and with a hand on her waist as cameras continue to flash. 

Three women pose and smile in front of the "WHO WHAT WEAR" wall. 

KATHERINE POWER: We are celebrating the launch of the Who What Wear Collection, which is going to be available exclusively at Target starting Sunday. 

Katherine Power speaks to the camera, standing in front of the "WHO WHAT WEAR" wall. A woman stands to Katherine's right and smiles. A gray translucent rectangle graphic containing white text and the white Target Bullseye logo appears to the left. 

ON SCREEN TEXT: Katherine Power 

Who What Wear Co-founder 

Katherine continues speaking to the camera. 

KATHERINE: Who What Wear is an online fashion website, and we basically deliver the up-to-the-minute celebrity and runway trends and translate them for real life. 

Multiple shots show various women posing in front of the "WHO WHAT WEAR" wall before returning to Katherine speaking to the camera. 

KATE BOSWORTH: I love Hillary and Katherine. 

Kate Bosworth poses for cameras while looking through a clothing rack containing various articles of clothing hung on hangers. 

KATE: These are two girls who are very savvy, very intelligent, and yet they keep their fashion accessible, which, I think, is a perfect partnership for Target. 

Kate speaks to the camera as the gray translucent rectangle graphic containing white text and the white Target Bullseye logo appears to the left. 

ON SCREEN TEXT: Kate Bosworth 

Actress 

A fast montage of still pictures depicts clothes on mannequins, a woman looking at clothes on hangers, a woman hugging one of the mannequins, and a woman modeling a blue and yellow dress with a jean jacket draped on her shoulder and a pair of blue headphones around her neck. 

JESSICA ALBA: It's stuff that's totally on trend, but also has a bit of a timeless appeal. 

Jessica Alba speaks to the camera as the gray translucent rectangle graphic containing white text and the white Target Bullseye logo appears to the left. 

ON SCREEN TEXT: Jessica Alba 

Actress and The Honest Company Founder 

JESSICA: I mean, you could always use a great leather jacket. 

A still photo of Jessica standing next to the blue and yellow dress that was being modeled previously, smiling and pointing to it. 

JESSICA: You could always use a great pencil skirt with a cool graphic pattern. 

A white fade reveals Jessica posing in front of the "WHO WHAT WEAR" wall, wearing a pencil skirt in the same pattern as the dress in the previous photo. 

Dustee Jenkins speaks to the camera as the gray translucent rectangle graphic containing white text and the white Target Bullseye logo appears to the left. 

ON SCREEN TEXT: Dustee Jenkins 

Senior Vice President of Communications, Target 

DUSTEE JENKINS: We're really excited about this collaboration. We have worked with about 150 designers, but this one is unique because not only will it not just be one and done, so we're gonna have this collection for some time at Target, but in addition, it's inspired by street style. 

Kate speaks to another woman in a crowded, dimly-lit room. 

DUSTEE: Tonight's event is gonna be pretty special, so they're gonna have a chance to really see the collection up close and personal, feel those fabrics, and meet Hillary and Katherine, the two incredible, dynamic women behind the Who What Wear brand. 

Two women look through a clothing rack with various articles of clothing hanging on it from hangers. 

Dustee continues speaking to the camera. 

Hillary Kerr and Katherine pose together in front of the "WHO WHAT WEAR" wall. 

Hillary speaks to the camera as the gray translucent rectangle graphic containing white text and the white Target Bullseye logo appears to the left. Katherine stands to her right, watching her speak. 

ON SCREEN TEXT: Hillary Kerr 

Who What Wear Co-founder 

HILLARY KERR: We are huge fans of Target, and always have been. We've loved all of the collaborations, so the fact that we're getting to do this right now is incredible and mind-blowing. 

A sweeping shot shows the crowded and dimly-lit showcase room with multiple colorful art pieces on the walls and hanging from the ceilings. People hold glasses of wine and speak to each other. 

A woman stands in front of a laptop computer and a DJ's mixboard setup, holding her right hand to her ear and rhythmically tapping her left hand on part of the equipment. Behind her is a white screen with the black Target Bullseye logo above the words "WHO WHAT WEAR" in black. 

Katherine, Hillary, Jessica, and Dustee stand in a row with their arms around each other's waists, smiling and posing for unseen cameras. Behind them is an assortment of pink, yellow, and white flower bouquets and a standing yellow umbrella. 

Kate poses with another woman with their arms around each other's waists in front of the yellow umbrella. 

A gray filter fades into sight and covers the entire screen as the camera zooms out from Kate and the other woman, the image becoming blurred. The white Target Bullseye logo to the left of white text appears across the screen. 

ON SCREEN TEXT: A BULLSEYE VIEW 

behind the scenes at Target 

read more at www.target.com/abullseyeview - follow us at @TargetNews