UNICEF Kid Power. Get Active. Save Lives. video transcript
A group of children sit together wearing blue UNICEF Kid Power Bands. They hold their wrists up and yell.
ALL: Kid Power!
A group of children run in place in a large gymnasium.
BOY: Kid power, to me, I think it's all about saving kids' lives.
A boy wearing a white shirt speaks to the camera.
A group of kids run on a sidewalk.
DESMA: By getting active with the UNICEF Kid Power Band, kids earn points which unlock food packets for malnourished children around the world.
The blue UNICEF Kid Power Band appears on a white background. Numbers on the band read "28104." A small colorful atomic UNICEF Kid Power logo appears in the bottom right corner.
ON SCREEN TEXT: 28104
Various children kick a red ball around orange cones on an outdoor playground.
A diagonal blue bar bisects the screen, transitioning into a blue background. It clears to reveal a woman dressed in pink robes holding a small baby. A hand gives the baby a food packet.
The baby gnaws on the top of the food packet.
A vertical blue bar moves across the screen, transitioning into a close-up of various kids dancing the limbo under a large tree branch. A white rectangular box with a UNICEF Kid Power Band appears beside the scene. Another scene appears in a box on the other side of the Power Band, revealing children sitting in a bare room eating from food packets.
DESMA: The more a kid moves, the more points they earn, and the more food packets get to malnourished kids who need them most.
The screen becomes completely blue, then transitions to Desma Deitz, who speaks to the camera.
ON SCREEN TEXT: Desma Deitz
U.S. Fund for UNICEF
DESMA: UNICEF is the lead children's organization in the world. And we've launched UNICEF Kid Power because there are millions of malnourished kids around the globe who don't have the food they need to develop in a healthy way.
An infant child sits on a bed and looks back at the camera.
A group of children stand together as a woman wraps a paper band around a boy's arm.
A woman measures a small girl's height in a clinic.
Blue bars cover the screen and transition to reveal a group of smiling kids wearing UNICEF Kid Power Bands on their wrists.
DESMA: But now, thanks to you, they'll get food packets to help them reach their full potential.
The blue background covers the screen, then transition to reveal a woman holding a baby as another woman holds a food packet and speaks to her.
A woman wearing orange floral robes feeds a baby from a food packet.
The blue background covers the screen, then transitions to reveal a smartphone in front of a white background with the UNICEF Kid Power Companion App on its screen.
ON SCREEN TEXT: UNICEF Kid Power
DESMA: The kid power band comes with a companion app that takes kids on missions where they tackle exciting new challenges while learning about kids from around the world.
A dark grey screen slides up over the white background. A smartphone with the UNICEF Kid Power Companion App appears on the left side of the screen.
ON SCREEN TEXT: Challenging
The blue background covers the screen, transitioning to reveal a girl speaking to the camera.
GIRL: I feel like we're being better people than we ever have been, because it's really nice to know that you're saving kids' lives every move you make.
A group of kids runs on a grassy hill.
The screen fades to white to reveal the colorful atomic UNICEF Kid Power logo in the middle of the screen.
ON SCREEN TEXT: unicef
GET ACTIVE. SAVE LIVES.