Behind-the-Scenes at STITCHED Fashion Camp video transcript

 

 ABV_Stitched_Edit_1 

Two men wearing black shirts stand between a pair of mannequins. The mannequin on the left wears a faded denim jacket, and the one on the right wears a light blue floral-print skirt and short-sleeved salmon top. Behind them, against a white wall, a partially obscured sign reads, "STITCHED FASHION CAMP" in black lettering over a white background. The sign is surrounded by a red rectangular border, and red circles also decorate the wall. Semitransparent gray name graphics swoop in from the left and right of the screen, each bearing white text and a white Target Bullseye logo. 

ON SCREEN TEXT: Rob Younkers 

Professor, Parsons School of Design 

Joe Zee 

Editor-In-Chief, Yahoo Style 

ROB: I'm Rob Younkers. 

JOE: And I'm Joe Zee. 

ROB: And today we are at... 

ROB AND JOE: Stitched Fashion Camp! 

A girl wearing an embroidered denim jacket spins around. Several girls or stand at desks working on a variety of fashion projects. 

Inspirational music plays. 

Rob and Joe stand in front of the "STITCHED FASHION CAMP" sign. Rob speaks into the camera. 

ROB: Stitched Fashion Camp was inspired by the idea that there was nowhere for young fashionistas... 

Several girls crowd around a table. 

ROB: To bring everything together that relates to fashion. 

Several girls work on various fashion projects at different tables. 

ROB: Drawing, sewing, pattern-making, sketching. 

Rob and Joe stand in front of the "STITCHED FASHION CAMP" sign. Rob speaks to the camera. 

ROB: And this is the place where it all comes together. 

Rob stands in front of an image projected onto a large screen and claps. Several girls sit at tables in the foreground. 

ROB: This year, we teamed up with Target... 

Two women speak to a group of girls sitting at tables. 

ROB: To really bring some special projects in, and today is Target Day... 

Rob and Joe stand in front of the "STITCHED FASHION CAMP" sign. Rob speaks into the camera. 

ROB: And we're doing two amazing projects with the Target designers. 

Several girls work on various fashion projects at different tables. 

ROB: And I think the concepts that Target came up with for the projects are incredible. They're totally on trend. 

Rob and Joe stand in front of the "STITCHED FASHION CAMP" sign. Rob speaks into the camera. 

ROB: They're gonna give the kids the ability to really personalize the concepts... 

Several girls work on various fashion projects at different tables. 

ROB: And I think it's gonna be a really amazing collaboration. 

A woman in a teal shirt stands in front of an off-white wall with an elaborate red paper Target Bullseye logo and several red circles. A semitransparent gray name graphic swoops in from the left, bearing white text and a white Target Bullseye logo. 

ON SCREEN TEXT: Julie Guggemos 

SVP Product Design and Development 

Target 

JULIE: Hi, I'm Julie Guggemos. I oversee the product design and development at Target... 

Julie shakes hands with a girl who is sitting at one of the tables. Numerous other people stand or sit at tables in the background. 

JULIE: And I'm in the East Hamptons at Stitched Fashion Camp. 

Julie holds up a white shirt and speaks to someone off camera. A number of girls sit at tables working on various fashion projects. 

Julie speaks to the camera in front of the red paper Target Bullseye logo. 

JULIE: Stitched Fashion Camp is the first camp that we know of of its kind. 

A girl in a pink shirt picks up a piece of teal fabric and hands it to Julie, who holds it up and examines it. 

JULIE: And they invite children ages 7 to 16 into their camp to teach them how to design. 

Julie speaks to the camera in front of the red paper Target Bullseye logo. 

JULIE: And they give them real hands-on experience, and they teach them to explore and to have fun and to try new things... 

Julie assists girls who are working on fashion projects. 

JULIE: And embrace self-expression. And when you start at a young age, they're fearless. They're willing to take risks. 

Julie speaks to the camera in front of the red paper Target Bullseye logo. 

JULIE: They're not afraid of looking silly. And I think it's just an incredible opportunity to mentor and to inspire young people. 

Julie demonstrates using a cheese grater to distress a denim jacket while a girl looks on. 

Julie speaks to the camera in front of the red paper Target Bullseye logo. 

JULIE: And at Stitched Fashion Camp, we have a great opportunity to interact with the kids. 

Several girls work on various fashion projects at different tables. 

JULIE: I can't wait to hear about their back-to-school shopping experience. I want to know how they shop and who they shop with... 

Julie speaks to the camera in front of the red paper Target Bullseye logo. 

JULIE: And what frustrates them and what they love, and I'll take that information back and bring it to the team... 

Julie watches while Rob shakes out a piece of clothing. 

JULIE: And we'll make even better product for next year. 

Rob and Joe stand in front of the "STITCHED FASHION CAMP" sign. Rob speaks into the camera. 

ROB: Target, thank you for this incredible partnership. 

JOE: But you know what? We got to run now. Because we got to get back and design with the kids. We'll see you at the sewing machines. 

The screen fades to white and then displays white text and a white Target Bullseye logo over an out-of-focus shot of the red paper Target Bullseye logo. 

ON SCREEN TEXT: A BULLSEYE VIEW 

behind the scenes at Target 

read more at www.target.com/abullseyeview * follow us at @TargetNews