Welcome to Stevie's World video transcript

 

 2015.06.24_ABV-Stevie_Edit09 

A blonde girl dances in front of cameras on a photographer's set. Upbeat music plays. 

The girl smiles as a man makes faces beside her on the set. 

The blonde girl, revealed to be Stevie Madden, speaks to the camera. 

ON SCREEN TEXT: Stevie Madden 

Designer 

STEVIE: Hi, I'm Stevie Madden, and I'm on set with Target. 

Stevie stands before a white background with a large blue paintbrush stroke with the letter "fri" written in white. She blows a pink bubble of gum. 

ON SCREEN TEXT: fri 

Stevie smiles as she balances on a skateboard before a white background with a large pink paintbrush stroke with the letters "thurs" written in white. 

ON SCREEN TEXT: thurs 

STEVIE: I've been having so much fun here on set. 

A series of quick shots reveals Stevie dancing, then standing before a clothing rack filled with garments and shoes. 

Stevie poses before a white background with a large orange paintbrush stroke with the letters "mon" written in white. 

ON SCREEN TEXT: mon 

A close-up reveals Stevie smiling with her hair down, then a hand gently brushing makeup under her eye. 

STEVIE: I've been getting my hair and makeup done. 

A close-up reveals a hand guiding fabric into a sewing machine. 

STEVIE: I get to try on clothes... 

Stevie hops and smiles while wearing a denim jacket as cameras flash on the set. 

STEVIE: Get them made for me, and it's really fun. 

Stevie stands behind a camera, photographing a man in front of the "mon" background. 

Stevie and a toddler girl dance and pose together as camera lights flash. 

Cut to a photograph of Stevie sitting on a woman's lap. 

A shot of Stevie smiling in front of a "wed" background is shown through a computer monitor. 

ON SCREEN TEXT: wed 

A close-up reveals a girl's feet wearing shiny dark blue flats with blue heart accents on the front of them. 

STEVIE: My favorite thing about these flats is the heart on the front. 

Stevie smiles as a person's hands run through her hair, styling it. 

Stevie jumps up and down in front of a blue backdrop while wearing cheetah-print ankle boots. 

STEVIE: I designed these cheetah shoes for Target, and I would wear them while I'm playing. 

Stevie continues speaking to the camera. 

Stevie dances and poses in front of a "fri" background as a camera crew photographs her. 

ON SCREEN TEXT: fri 

A close-up reveals a pair of feet wearing shiny silver gym shoes as one of the feet steps on the back of an aqua skateboard. The other foot begins to step to the front of the board. 

A close-up reveals a girl's hand halfway in her pocket. The girl's torso turns slightly to reveal the skateboard being balanced on the tip by the girl's hand. 

Stevie, wearing a denim jacket and skirt, dances in front of a white backdrop as camera lights flash on her. 

Stevie squats and holds the toddler girl as she holds her hands, gently bouncing, and smiles before a "thurs" background. 

ON SCREEN TEXT: thurs 

STEVIE: When I go to Target, I like getting clothes and candy. 

Stevie and the toddler girl place their fingers over their face, masking their eyes. 

Stevie, wearing a grey dress and leather jacket, poses and turns slightly as camera lights flash on her. 

Stevie gives a two-fingered peace sign, smiles, and speaks to the camera while sitting in a director's chair. 

STEVIE: Peace out, Target. That's a wrap. 

A blurred shot reveals Stevie posing in the leather jacket. The white Target Bullseye logo and white text details appear. 

ON SCREEN TEXT: A BULLSEYE VIEW 

behind the scenes at Target 

read more at www.target.com/abullseyeview | follow us at @TargetNews