Eddie Borgo for Target video transcript

A close-up reveals bronze-colored triangular beaded charms hooked on a piece of leather. Funky electronic music plays.

A silver metallic circular handbag with charms at the bottom sits beside a silver bracelet on a black box. A geometrical charm necklace hangs over a white rock.
Eddie Borgo, wearing a grey suit and black tie, speaks to the camera.

ON SCREEN TEXT: Eddie Borgo

Designer
EDDIE: I'm Eddie Borgo, and I'm the designer of the Eddie Borgo for Target Collection.

A close-up reveals the black Target Bullseye logo beside a triangle and Eddie Borgo logo on a white wall.

ON SCREEN TEXT: EDDIE BORGO

The camera pans over a white room with various geometrical pillars and lights, showcasing jewelry. People stand to the side.

A close-up reveals a circular handbag with galaxy print sitting on a clear plastic table beside small white boxes with various type of Eddie Borgo jewelry on top.

Cut to a dimly lit room filled with people.

A close-up reveals a yellow glass bowl filled with various geometrically shaped charms.

EDDIE: Everything in the collection was custom-created for Target.

Eddie continues speaking to the camera.

The camera pans over a leather band with various geometrically shaped charms wrapped loosely around a white block with a gold-and-black bracelet on it.

A close-up reveals a geometrically beaded charm on a yellow background. Various Eddie Borgo bracelets sit on black-and-white blocks.
EDDIE: We hand-stitched each piece in the collection.
A charm attached to a gold bar sits on a white block.

Eddie continues speaking to the camera.

EDDIE: We hand-engineered with the amazing team at Target each piece in the collection.

A triangular charm with beaded fringe pieces on the bottom attached to a necklace hangs from a white pillar.

Eddie continues speaking to the camera.

EDDIE: The product speaks for itself.

Various black bracelets and small black pyramids lay in yellow sand beside various geometrically shaped beaded charms.

EDDIE: The quality is so spectacular.

A gold collar necklace with a geometric charm rests on a black sphere on pink and glittery fuchsia sand.

EDDIE: And the perceived value is there. It's just an incredible assortment that we've been able to create together.

Metal triangular charms hang from a necklace.

Various items from the Eddie Borgo for Target Collection are displayed on a table.

A blonde woman stands over a soundboard, DJ'ing.

Various women stand together in the room, looking at jewelry.

EDDIE: I was looking at the idea of individuality, creativity, personal style--specifically from the 1960s and the 1970s arts and crafts movement.

A woman with black hair holds a necklace.
Two women sit and piece through various jewelry.
Eddie continues speaking to the camera.
Various people view and touch the jewelry on the tables.
A close-up reveals gold beads hanging from strands of a necklace.

EDDIE: And I wanted to apply that into a modern collection.
A large circular yellow shelving unit stands in the middle of the dimly lit room.
A woman's hand, with various bracelets stacked on its wrist, picks up various charms from white boxes. A pair of hands piece together beaded charms.

EDDIE: We decided to work with Poppy Delevingne because she truly embodies the spirit of the woman that this collection is designed for.

Poppy Delevingne stands before the yellow shelves as camera bulbs flash. Eddie continues speaking.
A series of close-ups reveal various geometrical charms.

EDDIE: She's an individual. She's unique. She has incredible personal style. A geometrical necklace lays on a long white box.

Poppy Delevingne, with her hair partially braided and wearing a black dress, speaks to the camera.

ON SCREEN TEXT: Poppy Delevingne Model

POPPY: Hi, I'm Poppy Delevingne, and today we're at Milk Studios in New York City to celebrate the Eddie Borgo for Target Collection.

A blurred shot clears to reveal a three-dimensional hexagon filled with various metal pieces. Eddie smiles and laughs with another man.
POPPY: I've always been a huge fan of Eddie's.
Eddie's hands hold a thin piece of black leather.

POPPY: It's really exciting to get to work with Target and watch Eddie create these really beautiful pieces for affordable prices.

Poppy continues speaking to the camera.

A hand moves away from two beaded charms attached to a metallic bag.

A woman's hand, with various bracelets stacked on its wrist, picks up various charms from white boxes.

EDDIE: You can go to target.com and create, on a 3-D printer, different charms, which, then, you can incorporate into the collection.

Eddie continues speaking to the camera.

The camera pans up to reveal various gold-colored necklaces with different geometrically shaped charms hanging from them.

A pair of hands picks up various charms and jewelry pieces from white boxes.

Eddie continues speaking to the camera.

A woman holds the thin leather strap in front of her and inspects it as people behind her pick up various charms from white boxes.

Eddie's hands hold the black leather strap with various geometric charms on it. He smiles.

EDDIE: Everything's convertible.

A bearded man picks up various charms from white boxes.

EDDIE: You can move a bracelet, for example, into a necklace very easily.

A woman with black hair holds a necklace.
Quick shots reveal various women inspecting necklaces and other Eddie Borgo jewelry.
EDDIE: You can then take that necklace and disassemble it into a pair of earrings. Eddie continues speaking to the camera.
EDDIE: I'm so excited to see how your creativity comes to life.
Eddie stands beside a brunette woman, talking and pointing.
A close-up reveals gold-colored charms hanging from a small silver mesh pouch.
The white Target Bullseye logo and white text details appear on a black background.

ON SCREEN TEXT: A BULLSEYE VIEW
behind the scenes at Target

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